Data-Labor-Technology

Imagine that National Ice Cream Day is your brand’s version of the Super Bowl, and you’ve relied heavily for years on high-touch activities like handing out samples to hype your product in July and beyond. That’s the reality for Russell Barnett, L.A. Brand Stars honoree and CMO of fast-growing My/Mo Mochi. The brand’s team had…

Instagram began rolling out Instagram Shop for users in the U.S. this week. This feature allows you to browse photos and videos that contain products that can be purchased within the photo- and video-sharing application. Our guide will show you how to access and use Instagram Shop. Note: These screenshots were captured in the Instagram…

Keith Eadie, VP and GM of Adobe Advertising Cloud and head of product for Adobe Analytics, is a man confident enough to cut his own hair. His wife takes care of the back and the sides, and then “it’s my own doing on top,” Keith jokes from his garage (aka home office). “It’s a little… Continue reading »

The post Adobe Advertising Cloud’s Keith Eadie: Why Adobe Is Pulling The Plug On Programmatic TV appeared first on AdExchanger.

The Covid-19 pandemic has forced creatives around the world to, well, get creative with producing content remotely since March. Adobe recently demonstrated the innovation sparked by lockdown restrictions with its first film festival, which challenged 13 filmmakers to produce their projects entirely with stock footage. The Adobe Stock Film Festival was created in partnership with…

It’s not everyday you see Elvis Presley driving a bunch of impersonators around in a Fiat car-but that’s what Leo Burnett Brazil has him doing in its latest spot for the brand. Whether he’d swap his famous pink Cadillac for a pickup is definitely up for debate. But in this spot, Elvis, who is played…

Many brands quickly pulled out-of-home (OOH) campaigns when the country went into lockdown in March. After all, nobody would be outside to see them. That claw back sent OOH prices plummeting across the market. And now that parts of the country are open again, OOH is a steal. In May, direct-to-consumer men’s grooming brand Manscaped… Continue reading »

The post When Out-Of-Home Prices Get A Trim, Manscaped Steps In appeared first on AdExchanger.

Diesel is rolling out a new line of denim it claims can block Covid-19 and other viruses. The jeans brand partnered with Swedish chemical firm Polygiene to apply a treatment called ViralOff to select pieces of clothing. The companies claim the solution can disable upwards of 99% of viral activity on the material within two…

The national reopening is a shattered dream, but advertisers may stick it out in the second half of this year. “Even with the significant rise right now in infections, at least as of today we’re not seeing massive pullbacks in national TV advertising … like we saw in March,” Horizon Media CEO Bill Koenigsberg says… Continue reading »

The post Podcast: Horizon Media CEO Bill Koenigsberg appeared first on AdExchanger.

While it has become commonplace for brands to post hashtags and viral images in support of political movements on social media, audiences are becoming increasingly skeptical of this type of online signaling, referring to it as a type of faux activism known as slacktivism. Many have come to view these practices as shallow and believe…

Plus: Early accounts from Vancouver, the endless surprises of tech journalism, and a new low for the White House.