Shifting budgets, flexibility and buying more near-term scatter are major concerns for big-brand advertisers.
DoubleVerify Intros Viewability Proxy Metric For CTV
Solution provides insight into viewability via core CTV completion metrics.
July 17, 2020 – Brutus was at a…
Brutus was at a buffet. When he took a roll, Julius Caesar said, ‘Eat two, Brute.’
Pearls Before Swine by Stephan Pastis for Fri, 17 Jul 2020
Return Of ‘The Alienist’ After Two Years Is Worth The Wait
“The Alienist” returns Sunday for only its second season after an absence of more than two years.
This Algorithm Doesn’t Replace Doctors—It Makes Them Better
An artificial intelligence system has outperformed physicians when detecting skin lesions. The results are changing how one school trains dermatologists.
A Mask You Can Drink Through; Netflix Names New Co-CEO After Subscriber Spike: Friday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. This Hard Seltzer Brand Created a Mask You Can Drink…
Dilbert by Scott Adams for Fri, 17 Jul 2020
Netflix Is Shelling Out Less On Marketing, And Not Just Because Of The Pandemic
Netflix will spend less on marketing this year in part due to COVID-19 – but the streaming platform was planning on moving in that direction anyway. “In terms of the march toward less traditional media, we’ve been on that for some time,” said Netflix chief content officer and newly appointed co-CEO Ted Sarandos on the company’s… Continue reading »
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Vroom’s CMO Is Betting That The Pandemic Will Lift Ecommerce Auto Sales
Online sales only accounts for 1% of all used car transactions, but this final frontier of ecommerce got an unexpected boost from the pandemic. And Vroom, an ecommerce platform for used cars, is revving up to catch the attention of consumers who want to buy a car – just not in person. “This crisis has… Continue reading »
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