Following a brainstorming session in May, marketers at hard seltzer brand Crook & Marker posted a mock-up on social media of what was initially more of a joke: a mask with a small round valve in the middle, like the kind you’d find on a beach ball, but for a straw to fit into. They…
Washington’s NFL Franchise Has Problems That Go Beyond Team Name
Throughout the week, sports reporters who cover Washington’s NFL team hinted on social media that the Washington Post was about to publish a “bombshell” report about the team. But even before that story detailed multiple allegations of sexual harassment on the part of former employees, the team responded to Adweek’s questions about what were then…
Netflix Names Ted Sarandos Co-CEO Amid Second Shutdown-Driven Subscriber Spike
Netflix has promoted longtime chief content officer Ted Sarandos to the co-CEO position, the company said today after reporting a second straight quarter of higher-than-usual global subscriber gains driven by the ongoing Covid-19 pandemic. The appointment means Sarandos, who has been with Netflix for more than two decades, will helm the streaming service alongside founder…
This Space Suit-Like Device Takes PPE to the Next Level
The pandemic has led to the rise of face mask fashion, with custom PPE being designed by Vistaprint, Makelab and virtually every clothing brand and custom design company. While masks are a crucial first step for people concerned about contracting Covid-19, they aren’t without their issues: Openings on the side allow air particles to escape…
Gatorade Incorporates TikTok, Snapchat Into ‘Ready to Play. Anything’ Campaign
Gatorade is adding some interactive social elements to its “Ready to Play. Anything” campaign, which features athletes dabbling in other sports. The campaign stars the Women’s National Basketball Association’s Elena Delle Donne, the National Football League’s Todd Gurley, Major League Baseball’s Bryce Harper, track and field’s Sydney McLaughlin and the National Basketball Association’s Zion Williamson…
LiveRamp Buys a French Startup to Bolster Its Safe Haven Product
LiveRamp has acquired Acuity Data, a platform that serves the CPG industry, to bolster its Safe Haven product. Introduced in March, Safe Haven is a neutral “clean room” where advertisers and media owners can develop data partnerships in a privacy-safe way. The acquisition will help LiveRamp bolster the retail analytics capabilities of Safe Haven. The…
June’s Retail and Food Service Sales Indicate Complex and Uncertain Recovery
There was a moment toward the end of May when it seemed as if post-pandemic normalcy was just around the corner–or at least, the attitude of some states, which began to speed up their reopening phases and loosen mandates on mask-wearing, made it seem that Covid-19 was about to become a footnote in history. But…
Snap Inc. Expands Its Accelerator Initiative to Support Integrations With Snapchat
Snap Inc. is expanding its Yellow accelerator initiative, adding a new program that supports integrations with Snapchat. Yellow debuted in May 2018 to help boost creators and entrepreneurs who are building at the intersection of creativity and technology. Yellow Collabs is a remote, 13-week program for companies that want to work closely with the Snap…
ThredUp and Zero Waste Daniel’s New Line Is Made Entirely From Used Clothing
Tapping into an increased interest in sustainable practices, fashion resale platform ThredUp and Brooklyn-based clothing designer Zero Waste Daniel have launched a collection made entirely from secondhand garments and fabrics. The “ReFashion” collection takes the more than 100,000 secondhand clothing items sent to ThredUp each day and transforms them into clothing for resale with the…