Data-Labor-Technology

Twitter took the wraps off Twitter API v2 today, a complete rebuild of its application-programming interface since it was last updated in 2012. However, the first set of endpoints, which were scheduled to be made available to developers today, are on hold due to Wednesday’s security breach that affected several high-profile accounts. Instead, they’ll roll…

Consumers aren’t ready to jet around the world, but they’re getting more comfortable with domestic travel. That’s the verdict from Delta Airline’s earnings this week, which showed “a small but welcome uptick in passenger volume” in Q2, said CEO Ed Bastian on the earnings call. The activity is “being driven almost entirely by domestic leisure… Continue reading »

The post Delta: Consumers Are Starting To Fly Domestically – If They Have To appeared first on AdExchanger.

As COVID-19 cases spike across America, the joyous reopening is on pause. (Unless you’re Disney World, because apparently the virus has no effect on the land of enchantment and childhood dreams.) But having gone through the initial shutdown in March, brands are more prepared this time around. They’re pulling back on some of the more… Continue reading »

The post The Big Story: COVID-19 Spikes, Google Rises, Amazon Falls And The Trade Desk Sits Pretty appeared first on AdExchanger.

Media agencies are the No. 1 partner that brands are reviewing as COVID-19 rocks their marketing plans. Sixty-three percent of brands are reevaluating their media agencies, according to AdExchanger’s 2020 industry outlook report. That’s compared to 56% of respondents reassessing their data partners, 44% looking at new measurement partners and just 19% reexamining their relationships… Continue reading »

The post Media Agency Review Activity Spikes During COVID-19 appeared first on AdExchanger.

This article charts the coronavirus pandemic’s ongoing effect on the digital ad industry – from publishers to vendors, marketers and agencies. We will continuously update this story as more developments become public. July 16 WPP said Thursday it will end the voluntary salary reductions it put in place for its executives back in April, Campaign… Continue reading »

The post Live Industry Updates: WPP To End Executive Pay Cuts, BBC To Cut 520 Jobs appeared first on AdExchanger.

Google on Wednesday added several ways for marketers to catch the attention of consumers across search, display, YouTube and Gmail by optimizing ads and improving on the ecommerce experience.

Nextdoor teamed up with PayPal Giving Fund on Sell for Good, a new feature that enables users to donate the proceeds from items they sell on the neighborhood social network to local causes and nonprofits. The company said conversations on its platform about donating have soared by seven times since the start of the coronavirus…

Just weeks after parent GroupM launched a multicultural marketplace, its Mindshare unit has launched a programmatic private marketplace (PMP) for trading digital audiences offered by publishers
focused on the Black community.

Did you know that you can tell Facebook to stop showing you advertisements related to specific topics, such as parenting and politics? Our guide will show you how to stop seeing ads related to pets. Note: These screenshots were captured in the Facebook application on iOS. Step 1: Tap the three horizontal lines in the…

Since 2018, NBCUniversal has accelerated its efforts to create new ad formats, rolling out around 10 new offerings annually for marketers. The company is keeping its streak alive this year, unveiling 11 new ad formats today ahead of tonight’s NBCU upfront event, which will be broadcast on NBC and is doubling as a 30 Rock…