LONDON–The U.K has been part of the European Union since 1973, but the country voted to leave in 2016 in favor of, as the government slogan said, “taking back control” of its own trading relationships and its own borders. After what felt like a very long two years of arguments and political wrangling, the country…
Zimmerman Advertising CEO Is Stepping Down After Nearly 6 Years
Michael Goldberg is stepping down as CEO of Fort Lauderdale-based Omnicom agency Zimmerman Advertising after almost six years in the role. In a statement, Goldberg said he is leaving the role upon return from a family vacation and will transition into a senior advisor role. No immediate long-term successor has been named in the CEO…
Spotify Rolls Out in 13 New Markets in Europe, Including Russia
Spotify debuted in 13 new markets in Europe Tuesday, highlighted by Russia, bringing its global total to 92 markets. The streaming platform’s 13 new markets–for both its free and Premium service–are: Albania, Belarus, Bosnia and Herzegovina, Croatia, Kazakhstan, Kosovo, Moldova, Montenegro, North Macedonia, Russia, Serbia, Slovenia and Ukraine. Spotify cited data from the International Federation…
Would You Trust Something Called IdentityLocker With Your Personal Data?
The media sector is bracing for a reckoning over how the ad industry uses personal data, which has prompted a wave of privacy regulations that are severely testing all but the industry’s biggest names. Developments in the first half of 2020 appear to validate this thesis, with the California Consumer Privacy Act taking effect in…
Rosé All Day Wants Instagrammers to Share Their Pandemic Wedding Stories
The coronavirus pandemic wreaked havoc on wedding plans for beer drinkers and wine drinkers alike, and Ros? All Day wants to help take the edge off for one lucky unlucky couple. The Biagio Cru Wines & Spirits brand is running a contest on the @rose_all_day Instagram account in which couples can tell the stories of…
Convenience And Free Shipping Beat Discounts In COVID-19 Era: Study
People want an easy online/mobile experience, and fast, free shipping, Avionos reports.
Scripps Sells Podcasting Business To SiriusXM For $325 Million
Scripps says that figure is a “return of more than double Scripps’ investment in podcasting over the last five years,” and represents 4.5 times Stitcher’s revenue in 2019, which was $72.5 million.
IAB: Podcast Ad Revenue Rises 14.7% As Growth Slows, But Still Impacts Direct Response
Direct-response advertising made up 54% of podcast advertising in 2019 — up from 52% in 2018, according to Interactive Advertising Bureau data released Monday.
TikTok Banned By More U.S. Organizations
The DNC, RNC and financial giant Wells Fargo have instructed personnel to stay off TikTok.
Pay TV Ad Revenue Per User Inches Up In Q1, With Promise Of Advanced Ad Growth
Traditional and new pay TV companies have seen average ad revenues per user tick up slightly through first-half 2020 with the hope that future advanced advertising can show stronger gains.