Brands Should Brace for More States to Adopt Privacy Legislation
We are now two weeks into enforcement of the California Consumer Privacy Act, the first statewide internet privacy law in the U.S. But the legislation’s rocky road to this point could spell trouble for the two dozen other states and territories drafting bills with similar privacy protections and for businesses that are not yet compliant….
Amazon’s New Grocery Store Will Have Smart Carts With a Familiar Name
Amazon has revealed its upcoming grocery store in Woodland Hills, Calif. will feature smart shopping carts called Dash Carts when it opens later this year. Like its Just Walk Out technology at the 26 checkout-free Amazon Go locations in the U.S., Dash Carts will allow shoppers to skip checkout lines. With Dash Carts, customers can…
IDFA Apocalypse: What We Know (And Don’t)
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. It’s been a couple of weeks since the Apple WWDC conference, where we learned how the IDFA will become opt-in for consumers. Arguably this change… Continue reading »
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A Creative Director Looked Close to Home for Help Producing a DIY Domino’s Ad
Nobody in this industry can deny the importance of building connections and getting a bit of work experience early in one’s career. After all, advertising is a super competitive job, and it pays to know the right people when starting out. D’Arcy O’Neill, creative director at CPB, seems to have taken that advice literally by…
Snapchat Begins Testing TikTok-Style Vertical Swiping Navigation
Snapchat is testing a new way to navigate through public content on its application that should be very familiar to users of TikTok. Twitter user @artb2668 shared a screenshot and video of a way to use a TikTok-style vertical swiping motion to browse content on Snapchat, and social media consultant Matt Navarra shared the screenshot…
This Beverage Brand’s Aesthetic Is, Proudly, ‘Yoga Pants on a Bottle’
It was a risky experiment. Roly Nesi took his successful beverage brand, Roar Organic, and changed the formula, the packaging, the branding and even the social handle. “All the investors invested in the old brand, and I just new it was the right thing to do,” Nesi tells Ian Wishingrad in this week’s episode of…
Delta Lost Nearly $5.7 Billion in Q2 and Is Set to Reduce Flights Further
With a full look at the extent of the Covid-19 pandemic’s worst months, Delta lost an incredible 90% of its revenue. In an earnings report released this morning, the airline posted a loss of nearly $5.7 billion of income in the second quarter, compared to a profit of $1.4 billion last year. “Given the combined…
Chipotle Creates Stand-Alone @What_Chipotle_Are_You Instagram Account
Chipotle took the “What _____ are you” meme to a new level with its debut this week of the @What_Chipotle_Are_You Instagram account. A spokesperson for the restaurant chain said the inspiration came from similar accounts such as @what_frog_you_are and @whatdogyouare, adding that names are being crowdsourced for addition to the list. View this post on…
Last Year, Quantasy Acquired a Legendary Shop. Here are Some Lessons Learned
In the pantheon of multicultural agencies, Muse in Los Angeles was long considered one of its leading lights. Founder Jo Muse built a powerful presence in the space over three decades, working with major brands like Honda, Nike, the Office of National Drug Control Policy, the U.S. Army, Wells Fargo and others. Meanwhile, in the…