Data-Labor-Technology

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. It’s been a couple of weeks since the Apple WWDC conference, where we learned how the IDFA will become opt-in for consumers. Arguably this change… Continue reading »

The post IDFA Apocalypse: What We Know (And Don’t) appeared first on AdExchanger.

Nobody in this industry can deny the importance of building connections and getting a bit of work experience early in one’s career. After all, advertising is a super competitive job, and it pays to know the right people when starting out. D’Arcy O’Neill, creative director at CPB, seems to have taken that advice literally by…

Snapchat is testing a new way to navigate through public content on its application that should be very familiar to users of TikTok. Twitter user @artb2668 shared a screenshot and video of a way to use a TikTok-style vertical swiping motion to browse content on Snapchat, and social media consultant Matt Navarra shared the screenshot…

It was a risky experiment. Roly Nesi took his successful beverage brand, Roar Organic, and changed the formula, the packaging, the branding and even the social handle. “All the investors invested in the old brand, and I just new it was the right thing to do,” Nesi tells Ian Wishingrad in this week’s episode of…

With a full look at the extent of the Covid-19 pandemic’s worst months, Delta lost an incredible 90% of its revenue. In an earnings report released this morning, the airline posted a loss of nearly $5.7 billion of income in the second quarter, compared to a profit of $1.4 billion last year. “Given the combined…

Chipotle took the “What _____ are you” meme to a new level with its debut this week of the @What_Chipotle_Are_You Instagram account. A spokesperson for the restaurant chain said the inspiration came from similar accounts such as @what_frog_you_are and @whatdogyouare, adding that names are being crowdsourced for addition to the list. View this post on…

In the pantheon of multicultural agencies, Muse in Los Angeles was long considered one of its leading lights. Founder Jo Muse built a powerful presence in the space over three decades, working with major brands like Honda, Nike, the Office of National Drug Control Policy, the U.S. Army, Wells Fargo and others. Meanwhile, in the…

The report, based on research conducted last year found that over the previous two years content marketing budgets were up 73% on average.

In what could be an anathema for the 2020-21 upfront and other long-term media-buying decisions, U.S. ad execs say the average lead time for their media plans has been cut nearly in half since the
COVID-19 pandemic hit. The average amount of time for U.S. media plans has fallen to just 2.3 months post-pandemic vs. 4.2 months pre-pandemic, according to the most recent wave of tracking surveys
conducted among advertisers and agency executives by Advertiser Perceptions.

In recent years, Discovery has given advertisers audience targeting capabilities on linear through its Discovery Engage advanced advertising offering. Now the company has created a new product that will extend that targeting into digital platforms. With OneGraph, Discovery will unify audiences across all of its linear and digital platforms. The new product will be available…