Facebook Teams Up With Esri on OpenStreetMap-Ready Datasets

Facebook is teaming up with location intelligence provider Esri to release new OpenStreetMap-ready datasets for use in building maps. The social network’s Map With AI set of specialized map editing services and tools will roll out new versions of its RapiD editor and JOSM plugin to work with the new datasets, enabling mappers to quickly…

NBCU’s Peacock Is ‘on the Right Path’ Ahead of Debut, Says Chairman

For Matt Strauss, pushing back the premiere date of Peacock was never an option. The seasoned Comcast executive, who was tapped to head up the new streamer as chairman in 2019, realized soon after March’s Covid-19 shutdowns that the new streaming service would arrive in a different landscape than planned. It wasn’t just stay-at-home orders,…

Verizon Commits to Carbon Neutral Operations by 2035 in New Business Plan

Verizon today unveiled a new, three-pronged business plan called Citizen Verizon that commits the company to sustainability, human prosperity and digital inclusion. The plan, which has been in the works for several years, has its roots in a 20-year-old commitment to corporate responsibility, according to Verizon’s head of brand development, Kristin McHugh. Those efforts were…

Apple Makes the Ultimate WFH Ad; The Redskins Are Changing Their Name: Tuesday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Apple Just Made the Definitive Ad About Working From Home,…

Burger King Wants to Change the Way Cows Eat, Reducing Emissions by 33%

Scientists have come up with a diet hack for cows that can reduce the animals’ methane emissions by more than a third, and Burger King will be the first brand to sell the better-for-the-planet beef, starting today. Spoiler: A small dose of lemongrass leaves does the trick, cutting bovine emissions by 33% a day, according…

COVID-19 Whiplash: Brand Strategies Are Shifting Again As Cases Rise

It never ends. COVID-19 outbreaks and lockdowns of varying degrees in states such as Texas, Florida, Arizona and California mean advertisers must once again adapt their strategies. After pausing media spend in March and April, advertisers tentatively returned in late May. But the rise of coronavirus cases in more than 30 states means they’re acceleratingContinue reading »

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What Linear TV And AVOD Sellers Can Learn As Their Worlds Collide

As TV networks launch or acquire ad-supported streaming services (AVOD), they have a big opportunity to reinvent the broken ad experience for both viewers and media buyers. And while these networks have the opportunity to bring their AVOD learnings back to linear, the OTT networks can also learn a lesson or two from the linearContinue reading »

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