Data-Labor-Technology

In 2014, Japanese automobile gargantuan Subaru relied on special effects and bizarre super-sized monsters from popular manga series Attack on Titan to advertise the company’s compact crossover five-door SUV, the Forester. Six years later, the automaker didn’t need to rely on fiction to showcase the Forester’s hardiness in the face of extreme situations. Instead, it…

Key Insight The increase in Covid-19 cases has left buyers feeling pessimistic about the possibility of college football being played this fall. Just as the TV sports advertising marketplace was finally getting back on track, as the MLB, NBA and NHL resumed play, it has been upended again. Five months ago, every major sports league…

As a thank you to its community for supporting the store throughout the pandemic, Blockbuster’s last location is offering up its space on Sept. 18, 19 and 20 to four friends for just $4 per night. The booking is available on Airbnb, and the night will be complete with an unlimited movie marathon in a…

Please don’t sing about “shopping with conviction” and “fixing the food system” while farm fresh pastoral scenes flash in the background. That could be advertising–vaguely and euphemistically–any number of healthy or earth-friendly products. Maybe it’s time to just get to the point already? Humanaut, a boutique agency based in Tennessee, manages to do both in…

Facebook created a new group to handle opportunities in payments and commerce, Facebook Financial. The group will run all payments projects, including Facebook Pay, and it will be led by David Marcus, who will also continue to lead the Novi digital wallet for the Libra cryptocurrency collective being spearheaded by Facebook. Stephane Kasriel, former CEO…

There’s a new gadget that can correct your vision problems in the comfort of your own home, for a fraction of the cost of laser surgery at a specialist’s office. Same for those pesky broken bones and crooked teeth, with a remedy-in-a-box delivered right to your door. Wanna try them out? In a series of…

Key insights Marketers want to keep brands top of mind during the pandemic, when consumer demand for travel ebbs and flows. Flexible work-from-home policies could extend the leisure travel season. Advertising spend in the travel industry has increased by nearly 22% since early April, when demand cratered at the onset of the pandemic. In April,…

Barbie, the plastic blue-eyed and blonde bombshell created by the late fuchsia fanatic Ruth Handler, has come a long way since her introduction in 1959. Most notably, Barbie has strutted out of the Dream House to win a bid for the White House seven times–first in 1992 in her classic form, and later as different…