Data-Labor-Technology

For the past week, everyone has been talking about Instagram Reels, which enables users to edit 15-second videos with audio and fun AR effects. Sound familiar? Yes, there are a lot of similarities between Instagram’s Reels and TikTok. And even though Instagram confirmed the U.S. launch of Reels in mid-July, it seems especially significant as…

Key Insights CBD is still a hot space, with sales expected to grow from $5 billion in 2020 to $17 billion by 2025. Oversaturation in the CBD market has ramped up competition while watering down profitability. The FDA continues to keep CBD on a short regulatory leash, limiting its retail options. There was plenty of…

Adobe is releasing its first marketing analytics app this week, with an interface geared toward executives who want top-line numbers across a variety of channels in a mobile format. The app, called Adobe Analytics dashboards, is designed to present data and analysis gleaned from the software giant’s marketing suite, Adobe Experience Cloud, in an easily…

Running shoe maker and performance wear retailer Hoka One One teamed up with Snapchat on an augmented reality lens, which includes a feature that lets Snapchatters virtually try on its shoes. Snapchat’s world lens functionality brings Snapchatters to a digital pop-up store that unfolds in AR, where they can browse shoes and other gear from…

Consumers who place their orders in advance via Burger King Belgium’s “Safe Order” service receive a custom-printed version of their order written on a face mask.

Contrary to the overused Madison Avenue trope that contemporary teens are lazy, entitled “Millennials,” a new global study from three GroupM media agencies finds the current youth population are the
savviest and most socially aware teenage generation to date. “Pragmatic, prudent, individual and aspirational,” the report from Mindshare, MediaCom and Wavemaker says of today’s teens, adding that
they are a “new breed of super-savvy consumers” that brand marketers need to understand and talk to in new and different ways.”

“With the new name, Prime Gaming sits more logically alongside some of the other digital content included with an Amazon Prime subscription,” says one report.

If the last six months has felt like 21 years for you, well, you’re not alone. Today, Baby Nut–the reincarnated version of snack brand Planters’ iconic mascot–is celebrating his 21st birthday. That milestone comes just over six months after his rebirth, which occurred during a Super Bowl spot earlier this year. After Mr. Peanut, then…

Every year, Instagram is gaining more and more popularity, and it’s easy to understand why–the nifty, visually oriented platform provides many options for brands to advertise their products and services. With the average attention span getting shorter and shorter, it’s easy to understand why Instagram carousels, which deliver more information in a shorter time, are…

As media transitions away from a human labor force selling mass audiences to machine-based selling, why do we still have a fairly traditional upfront? Even with the lowest ratings we have ever seen,
linear TV is still an important component of a media buy. What we may see is the convergence of linear TV with ad-supported streaming services such as Tubi and Pluto. However, it will be a few more
years before we see AVOD surpass linear in viewership.