On Monday night, Ford officially revealed its highly anticipated Bronco brand, consisting of three new vehicles, each capable of being taken off-road into the proverbial wilderness, should drivers choose. The Bronco may be best remembered as the vehicle from perhaps the most infamous car chase in history: when O.J. Simpson sat in the back of…
The Case for Reopening Schools
Congress’s Inaction May Halt Immigration
Stone’s Upside-Down Labels Aren’t a Mistake. They’re the Brewer’s First Ad Campaign
Around mid-June, beer lovers browsing store shelves might have noticed something odd about the bottles coming from California’s Stone Brewing: the labels were upside down. As you might imagine, fans noticed, wondering if it was a printing error or maybe just some quarantine-era “why not?” approach to keeping things interesting. Upside-down label, what do I…
More Targeted TV Ads Are Coming as Marketers Use Data to Reach Viewers
Have you ever seen a television commercial play for two seconds, and then it suddenly gets cut off for a different ad to run? That’s addressable TV done poorly. Today, there are a handful of consortiums made up of distributors, programmers and ad-tech companies working toward doing addressable TV right. Addressable initiatives are taking off…
How Will Advertising’s New Equality Advocacy Groups Grow While Staying Grassroots?
The past month saw an explosion of grassroots organizations formed by Black advertising professionals and allies to develop solutions to reverse systemic racism in the industry. New groups including Allyship & Action, 600 & Rising and Where Are the Black Designers? have gained momentum through support from peers and high-profile talent. Each group wants to…
As More People Shop Online, Bubble Wrap Is Surging in Popularity Again
A few years ago, a video game company reached out to Sealed Air Corp. with a strange request: It wanted to license the trademarked name of Bubble Wrap for a stress-relieving app it was working on. A 2012 study by Kelton Research revealed that one minute of Bubble Wrap popping furnished the same stress-relieving effect…
This Professor Uses Her Educational Expertise to Provide Clarity for Businesses
Denise Roberson went into 2020 with a plan: She was going to make waves as TBWAChiatDay Los Angeles’ first-ever chief purpose officer. But when the pandemic upended her plans, it was an opportunity to apply everything she’s learned in her career to teach companies the proper way to align their values with what’s going on…
Agencies Pledge Financial Support for Black Lives Matter
As civil unrest unfolded across the U.S. in the aftermath of George Floyd’s murder, the outpouring of support came from not only millions of people across the country but also from brands. Agencies of every size lent their voices too, with creative work designed to support the protests and encourage people in the industry to…
Edmonton Eskimos Consider Name Change After Backlash and Sponsor Pushback
The reckoning and redemption of brands with racially charged and objectionable names has not been limited to the world of sports or syrup in the United States. The Edmonton Eskimos announced last Wednesday that it would be accelerating its review and research of the Canadian Football League club’s name, which has reportedly gone on for…