Data-Labor-Technology

As civil unrest unfolded across the U.S. in the aftermath of George Floyd’s murder, the outpouring of support came from not only millions of people across the country but also from brands. Agencies of every size lent their voices too, with creative work designed to support the protests and encourage people in the industry to…

The reckoning and redemption of brands with racially charged and objectionable names has not been limited to the world of sports or syrup in the United States. The Edmonton Eskimos announced last Wednesday that it would be accelerating its review and research of the Canadian Football League club’s name, which has reportedly gone on for…

Amid an influx of online orders amid the pandemic, food delivery services are booming. The industry’s top competitors are fighting for the attention of customers, and have begun to utilize acquisitions, promotions and diversified services to combine forces and carve out larger portions of the market. The past few months have been boom times for…

Mediaocean, the de facto software for most US TV advertising, has agreed to acquire the ad tech and analytics startup 4C on Monday for $150 million. 4C raised $31 million in two rounds, most recently in 2016 at a valuation of between $50 million and $100 million. Mediaocean CEO Bill Wise told AdExchanger the two… Continue reading »

The post Mediaocean Acquires 4C, Bridging Broadcast And Digital Walled Gardens appeared first on AdExchanger.

As consumer packaged goods companies look to present their products in ways that demonstrate their commitment to sustainability, many brands are targeting the packaging itself–either by cutting down on plastic, increasing recycled materials within packaging or creating compostable containers. To keep up with this trend, alcohol conglomerate Diageo announced today a new partnership with venture…

Google announced an upcoming policy change to AdSense, part of its ad stack used by publishers to monetize content, prohibiting media owners from using the ad network to promote spyware services. The update will roll out in August. AdSense publishers, typically medium-sized websites, will have to more stringently monitor monetization partners or risk losing demand…

In an age of redefined relationshipds between brands and customers, two fast-food companies have proven that an emphasis on indulgence and public service create the deepest bonds. Among fast-food brands, Starbucks nabbed the top spot, with Chick-fil-A as the runner up, in the Brand Intimacy 2020 Study by MBLM, an emotional science-based agency. The annual…

  Nielsen is caught in the middle of a dispute between TV buyers and sellers about whether to include out-of-home (OOH) viewing as part of its linear TV ratings stream this year. The measurement company initially planned to integrate viewing that takes place at bars, restaurants and other public establishments as part of its national… Continue reading »

The post Agencies Angry At Nielsen As It Adds OOH Viewing To TV Ratings appeared first on AdExchanger.

As the biggest fast food brand in the world, McDonald’s is responsible for a lot of waste-but with consumers becoming more concerned about environmental impact, the burger chain is looking to address that. McDonald’s has already banned plastic straws from U.K restaurants in favor of paper ones, and now it has done the same in…

Pew Research Center examined how race, ethnicity, age and political affiliation impacts activism on social media among adults in the U.S. The nonpartisan think tank surveyed 4,708 U.S. adults between June 16 and 22, and it found that over the one month prior to the survey, 36% had used social media platforms to post images…