Panama’s Free Press Under Siege
NHL Celebrates Return To Play With Brand Spots
Following a 142-day pause, the NHL will drop the puck with a five-game schedule of Stanley Cup qualifiers on Aug. 1.
Martin Sorrell’s Disruption Strategy
The S4 Capital chief spoke Friday about his company’s M&A strategy, business development approach and why WPP should be broken up.
Nielsen Retracts Decision To Delay Out-Of-Home Viewing In National TV Measure
Nielsen has reversed its decision on out-of-home viewing and will go ahead with a plan to integrate viewing from restaurants, bars and other locations into its national TV viewing metric starting this
fall.
fall.
The Media Kitchen’s Samantha Stockman On OTT, CTV And The NewFronts
The agency’s group director weighs in on what matters most now and what’s likely to dominate strategies in the months ahead, as marketers, agencies and media alike continue to adapt to unprecedented
circumstances and changes.
circumstances and changes.
Huh? Advertisers Boycott Social Media Now, Plan On Raising 2021 Investment By 78%
Many advertisers that are now on the boycott bandwagon will have to rethink their strategies completely if the boycott does not yield results.
Live Industry Updates: VICE Media Donates Free Ad Inventory To SMBs
This article charts the coronavirus pandemic’s ongoing effect on the digital ad industry – from publishers to vendors, marketers and agencies. We will continuously update this story as more developments become public. July 13 VICE Media Donates Free Ad Inventory To SMBs VICE Media Group is doling out free advertising space for local small businesses… Continue reading »
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Podcast Ad Revenue To Grow Almost 15% In 2020, Despite Pandemic
The dent COVID-19 put in podcast advertising hasn’t stopped the market from growing. Revenues in the podcast advertising market are projected to grow 14.7% year over year to nearly $1 billion in 2020, according to the IAB and PricewaterhouseCooper’s full year podcast ad revenue study, released Monday. IAB surveyed 19 podcast publishers and ad networks… Continue reading »
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PepsiCo Sees Gains in Snacks, but Drops in Beverages
Consumers are still reaching for big-name comfort foods as PepsiCo’s Frito-Lay and Quaker divisions both saw increased sales for the quarter ending June 13. Revenue for Frito-Lay North America climbed 7%, while Quaker Foods North America rose 23%. But with sports stadiums closed and fewer people visiting restaurants and convenience stores, PepsiCo’s North American beverage…