Data-Labor-Technology

The S4 Capital chief spoke Friday about his company’s M&A strategy, business development approach and why WPP should be broken up.

Nielsen has reversed its decision on out-of-home viewing and will go ahead with a plan to integrate viewing from restaurants, bars and other locations into its national TV viewing metric starting this
fall.

The agency’s group director weighs in on what matters most now and what’s likely to dominate strategies in the months ahead, as marketers, agencies and media alike continue to adapt to unprecedented
circumstances and changes.

Many advertisers that are now on the boycott bandwagon will have to rethink their strategies completely if the boycott does not yield results.

This article charts the coronavirus pandemic’s ongoing effect on the digital ad industry – from publishers to vendors, marketers and agencies. We will continuously update this story as more developments become public. July 13 VICE Media Donates Free Ad Inventory To SMBs VICE Media Group is doling out free advertising space for local small businesses… Continue reading »

The post Live Industry Updates: VICE Media Donates Free Ad Inventory To SMBs appeared first on AdExchanger.

The dent COVID-19 put in podcast advertising hasn’t stopped the market from growing. Revenues in the podcast advertising market are projected to grow 14.7% year over year to nearly $1 billion in 2020, according to the IAB and PricewaterhouseCooper’s full year podcast ad revenue study, released Monday. IAB surveyed 19 podcast publishers and ad networks… Continue reading »

The post Podcast Ad Revenue To Grow Almost 15% In 2020, Despite Pandemic appeared first on AdExchanger.

Consumers are still reaching for big-name comfort foods as PepsiCo’s Frito-Lay and Quaker divisions both saw increased sales for the quarter ending June 13. Revenue for Frito-Lay North America climbed 7%, while Quaker Foods North America rose 23%. But with sports stadiums closed and fewer people visiting restaurants and convenience stores, PepsiCo’s North American beverage…

Podcast ad revenue is expected to increase 14.7% this year, about half as much as previously predicted, according to the latest forecast from the Interactive Advertising Bureau. The IAB initially projected in March, when the Covid-19 pandemic had just begun to spread in the U.S., that podcast advertising would grow by 29.6% this year. Prior…

Transaction data is a rising signal for digital advertising, and not only when it comes to Amazon, ecommerce and loyalty card data (i.e., Nielsen Catalina). Many banks now use information about their customers’ purchases to deliver ads, thanks in large part to ad tech firm Cardlytics. Odds are you’ve seen Cardlytics’ ads. The 12-year-old company… Continue reading »

The post Banking On Data, With Cardlytics CEO Lynne Laube appeared first on AdExchanger.

For the latest salvo in the seemingly endless Chicken Sandwich Wars, Popeyes is firing off a chain-reaction giveaway today on the Postmates app. It’s the latest in a string of promotions across the restaurant industry to promote delivery services during the pandemic as in-restaurant dining has been outlawed or limited for much of the last…