Data-Labor-Technology

Apple’s “The Underdogs” was one of the few 3-minute ads you’d not only be willing to sit through, but were also likely to love. The 2019 spot, which Adweek named one of the best ads of 2019, showed a ragtag team of co-workers racing to design a prototype for a big pitch to a top…

Advertising software platform Mediaocean is buying 4C Insights, a mar-tech company that specializes in video and social media, to keep up with the changing television landscape. Given the decline of traditional TV and the acceleration of streaming, which has been further spurred by the coronavirus pandemic, the deal will look to create an omnichannel ad…

In early 2018, Linda Yaccarino, NBCUniversal’s chairman of advertising and partnerships, pitched then-CEO Steve Burke and the NBCU executive committee on what at the time was an off-the-wall idea: creating an free, ad-supported streaming service (AVOD), instead of the SVOD subscription services on the market or in the works from competitors like Netflix and Disney….

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kunal Gupta, CEO at Polar. I believe Facebook’s course ahead will have to start with Mark Zuckerberg and Sheryl Sandberg showing some humility and accepting that they were wrong in… Continue reading »

The post How I Would Change Facebook’s Algorithm appeared first on AdExchanger.

In the past couple of months, diversity in advertising moved quickly to the front of the line. With a focus and energy towards rapid change, the likes of 600 & Rising, We Are Rosie, The Gradient and C0ffe3 put a spotlight on diverse talent and how it can reshape the industry. Adding to the mix…

Facebook said late last week that it will expand its policies on hate speech to include content that advertises or promotes conversion therapy, and that move applies to Instagram, as well. Instagram public policy director for Europe, the Middle East and Africa Tara Hopkins confirmed the update in a statement: “We don’t allow attacks against…

What does it mean to provide–and protect–a thriving community and safe creative spaces? There is a socioeconomic responsibility and creative reward to building authentic relationships. Team Epiphany founder Coltrane Curtis (who once sold his sneaker collection) and managing partner Lisa Chu join us live to talk about how to responsibly create culture in the workplace…

Recently, Facebook announced that it would allow users to “opt out” of seeing political ads on the social network. Specifically, Facebook said this feature will allow users to stop seeing all advertisements that have the political disclaimer “Paid for by …” When you turn this setting on for your Facebook account, the option says you’ll…

Women Trailblazers, our annual list of enterprising women leading their fields, is out this week, featuring actress/producer Gabrielle Union, Top Chef host Padma Lakshmi and Visible CMO Minjae Ormes. On this episode of Yeah, That’s Probably an Ad, co-host and community editor Ko Im is joined by Heide Palermo, senior director of brand community at…

With social brands included in Brand Finance’s ‘Media 25’ valuation rankings for the first time, Facebook dislodged Disney from its #1 berth.