Google Reclaims The DSP Crown In Latest Advertiser Perceptions Report

After slipping in the DSP rankings to Amazon over the past year, Google has reasserted its no. 1 status for self-serve, managed service and as advertisers’ preferred platform, according to the Q1 2020 Advertiser Perceptions DSP report released on Monday. The data is based on a survey of 347 brand marketers and agency buyers, splitContinue reading »

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The Washington Redskins Will Change Their Team Name

The NFL’s Washington, D.C. team announced today it would change its name from the Washington Redskins. “We will be retiring the Redskins name and logo” at the end of a review period that began July 3, the team said in a statement posted to Twitter this morning. Team owner Dan Synder and coach Ron Rivera…

Mediaocean To Acquire 4C, Create ‘Modern System-of-Record For Omnichannel Advertising’

Mediaocean, the leading processor of media buys and bill-paying on Madison Avenue, has agreed to acquire 4C Insights, which facilitates cross-platform advertising buys, especially the kind dubbed as
“convergent TV,” combining linear, digital, connected and over-the-top television. Terms of the deal were not disclosed, but the companies said it is expected to close this month.

When It Comes to Brands, ‘Cancel Culture’ Is the Right Approach

It wasn’t Kanye’s announcement that he was running for president that led to this defense of cancel culture, but it could have been. Nor was it Facebook’s role in the demise of democracy and perpetuation of hate or the empty and performative stance against racism of any kind by so many brands over the last…

Trio of LA Filmmakers Launch Creative Studio to Champion Underrepresented Talent

Amid calls for creative industries to do better at hiring diverse talent, three Los Angeles-based creatives have launched a collective that will give advertising and entertainment leaders access to underrepresented directors and talent. Directors Justin Polk and Mel Jones, and producer/entrepreneur Stephen “Dr” Love have formed Invisible Collective, a hybrid production company and creative studio….

Caught On Camera: ‘The Capture’ Has Eye On Surveillance Culture

Pervasive surveillance-camera systems have emerged as an integral part of made-in-England TV procedurals that turn up here on U.S. television.

The Intersection Between Self-Driving Cars and Electric Cars

New research suggests that the tradeoffs for electric autonomous vehicles aren’t as painful as once thought, though early AVs might be gas hybrids.

Meet Adweek’s Women Trailblazers; Sleeping Giant Co-Founder Leaves: Monday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Adweek’s Women Trailblazers Talk Inspiration, Career Milestones and Future Victories…

The Trusty Roomette Is Suddenly Giving Amtrak an Advantage Airlines Can Only Dream Of

In 1946, the Association of American Railroads produced a report aimed at calming the fears of a membership panicked about the airline industry stealing its passengers. The essence of the AAR’s message was this: While trains could never compete with air travel’s speed, they did have one unassailable advantage: the private compartment. “In the sleeping…