Data-Labor-Technology

With social brands included in Brand Finance’s ‘Media 25’ valuation rankings for the first time, Facebook dislodged Disney from its #1 berth.

Banning all ads could in theory help reduce misinformation and voter suppression efforts, but disadvantage less well-funded campaigns now reliant on the platform, and wouldn’t stop the spread through
posts. Some argue that a system that catches voting misinformation in real time is what’s needed.

It’s been a while since I’ve heard the old Wanamaker chestnut “half the money I spend on advertising is wasted; the trouble is I don’t know which half.” And if a new initiative backed by the ARF works
out, it’s possible nobody will ever repeat it again.

Skydio is best known for “selfie drones.” Now, it’s seeking government contracts, as American officials shun the Chinese drone company.

After slipping in the DSP rankings to Amazon over the past year, Google has reasserted its no. 1 status for self-serve, managed service and as advertisers’ preferred platform, according to the Q1 2020 Advertiser Perceptions DSP report released on Monday. The data is based on a survey of 347 brand marketers and agency buyers, split… Continue reading »

The post Google Reclaims The DSP Crown In Latest Advertiser Perceptions Report appeared first on AdExchanger.

The NFL’s Washington, D.C. team announced today it would change its name from the Washington Redskins. “We will be retiring the Redskins name and logo” at the end of a review period that began July 3, the team said in a statement posted to Twitter this morning. Team owner Dan Synder and coach Ron Rivera…

Mediaocean, the leading processor of media buys and bill-paying on Madison Avenue, has agreed to acquire 4C Insights, which facilitates cross-platform advertising buys, especially the kind dubbed as
“convergent TV,” combining linear, digital, connected and over-the-top television. Terms of the deal were not disclosed, but the companies said it is expected to close this month.

It wasn’t Kanye’s announcement that he was running for president that led to this defense of cancel culture, but it could have been. Nor was it Facebook’s role in the demise of democracy and perpetuation of hate or the empty and performative stance against racism of any kind by so many brands over the last…

Amid calls for creative industries to do better at hiring diverse talent, three Los Angeles-based creatives have launched a collective that will give advertising and entertainment leaders access to underrepresented directors and talent. Directors Justin Polk and Mel Jones, and producer/entrepreneur Stephen “Dr” Love have formed Invisible Collective, a hybrid production company and creative studio….