Data-Labor-Technology

After Nielsen weathered severe backlash from networks following Thursday’s surprise announcement to delay its national out-of-home measurement rollout–scheduled for this fall–until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with plans to integrate its OOH viewing data into the national TV currency this fall, which…

There’s an art to creating skateboarding media, and Vans is inviting consumers to learn the basics with help from women, trans, nonbinary and gender-nonconforming talent. The shoe and apparel brand partnered with The Skate Witches, a submission-based media zine and platform for the skating community, to launch the Depth of Field virtual workshop series. The…

A new “collaborative zine” from Nike Japan is putting a tech spin on coloring book pages. The shoe giant’s latest campaign involves a booklet of black-and-white outlines of the latest Air Max releases, accompanied by an app that superimposes an augmented reality model of the shoe hovering over the page. As people physically color in…

Impossible Foods has partnered with activist-athlete Colin Kaepernick for a multi-city program that will feed residents in underserved communities. Through the former NFL quarterback’s nonprofit group, Know Your Rights Camp, the brand will hand out packages with its plant-based products to local families and serve cooked meatless burgers via on-site food trucks in San Francisco,…

As the politics surrounding TikTok heat up, U.S. users looking to make original, short video content are exploring other options. They’re turning to Byte, a spiritual successor to the now-defunct app Vine–at least for now. These sentiments culminated on Wednesday when U.S. users downloaded the app en masse, according to an Adweek analysis of data…

Add Bayer to the list of brands pausing paid media on Facebook for the month of July. The consumer health and pharmaceutical giant confirmed the pause with AdExchanger, but declined to share details on whether the move is directly connected to the broader Facebook boycott spearheaded by civil rights groups such as Color of Change,… Continue reading »

The post Bayer Freezes Facebook Advertising In July appeared first on AdExchanger.

Three former employees filed lawsuits against WeWork this week accusing the coworking company of racial discrimination, harassment and retaliation, among other alleged misconduct. Two separate complaints filed Wednesday in the New York Supreme Court for the County of New York allege racial discrimination, sexual harassment by WeWork employees, “questionable” stock option practices, equal pay violations…

IPG Mediabrands UM unit, and its client American Express, have kicked off an initiative to support small businesses struggling with the COVID-19 pandemic crisis. The platform, dubbed “All In For
Small,” features webinars, playbooks and thought leadership content pieces from UM and its sisters IPG agencies Kinesso, Reprise, R/GA, Momentum, United Minds and Octagon.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mario Diez, CEO at Peer39. Our country is currently gripped by two nation-altering storylines, the likes and scale of which our modern news media has never seen. COVID-19 is so all-encompassing that… Continue reading »

The post Twin News Cycles Accelerate The Transition From Brand Safety To Suitability appeared first on AdExchanger.