Data-Labor-Technology

As the politics surrounding TikTok heat up, U.S. users looking to make original, short video content are exploring other options. They’re turning to Byte, a spiritual successor to the now-defunct app Vine–at least for now. These sentiments culminated on Wednesday when U.S. users downloaded the app en masse, according to an Adweek analysis of data…

Add Bayer to the list of brands pausing paid media on Facebook for the month of July. The consumer health and pharmaceutical giant confirmed the pause with AdExchanger, but declined to share details on whether the move is directly connected to the broader Facebook boycott spearheaded by civil rights groups such as Color of Change,… Continue reading »

The post Bayer Freezes Facebook Advertising In July appeared first on AdExchanger.

Three former employees filed lawsuits against WeWork this week accusing the coworking company of racial discrimination, harassment and retaliation, among other alleged misconduct. Two separate complaints filed Wednesday in the New York Supreme Court for the County of New York allege racial discrimination, sexual harassment by WeWork employees, “questionable” stock option practices, equal pay violations…

IPG Mediabrands UM unit, and its client American Express, have kicked off an initiative to support small businesses struggling with the COVID-19 pandemic crisis. The platform, dubbed “All In For
Small,” features webinars, playbooks and thought leadership content pieces from UM and its sisters IPG agencies Kinesso, Reprise, R/GA, Momentum, United Minds and Octagon.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mario Diez, CEO at Peer39. Our country is currently gripped by two nation-altering storylines, the likes and scale of which our modern news media has never seen. COVID-19 is so all-encompassing that… Continue reading »

The post Twin News Cycles Accelerate The Transition From Brand Safety To Suitability appeared first on AdExchanger.

Twitter CEO Jack Dorsey pledged to donate $3 million to Mayors for a Guaranteed Income, a coalition of 16 mayors pushing for a federal guaranteed income. Dorsey said in a tweet, “This is one tool to close the wealth and income gap, level systemic race and gender inequalities and create economic security for families.” MGI…

SpotX and Pixalate are locked in a dispute over fraud and transparency–issues that strike at the core of ad tech. It all started two weeks ago when Pixalate released its first Connected TV/OTT Seller Trust Index (CSTI), a ranking of the inventory quality of ad exchanges across the three biggest streaming platforms: Roku, Samsung and…

As live sports began to return from their pandemic-spurred suspensions, the action on Twitter started to heat up, as well. The social network said in a blog post that tweets about the National Women’s Soccer League skyrocketed by 244% in June compared with May as players returned to the pitch. Similar surges were experienced by…

In a financial update to investors, Carnival Corporation–which owns Carnival Cruise Lines, Princess Cruises and Holland America–said incentives such as flexible booking and low cabin prices have led to an “encouraging” amount of bookings or rebookings for 2021. While the U.S. cruise industry has agreed to a no-sail order through September, investors are looking to…