Data-Labor-Technology

Imari Oliver has treated his career like a video game. “The goal is to level up and keep reaching new levels,” says Imari, founder and CEO of Bond & Play, a consultancy and holding company for media, tech and entertainment IP with a focus on esports and video gaming. After realizing that banking wasn’t for… Continue reading »

The post Esports Evangelist Imari Oliver On Why Gaming Needs To Be More Than Just ‘A Box That You Check’ appeared first on AdExchanger.

During the ongoing round of upfront talks, media companies were seemingly operating from a defensive position amid economic uncertainty due to Covid-19 and linear ratings continuing to decline–but thought they had an ace up their sleeve. Nielsen had planned to integrate its out-of-home viewing data into the national TV currency this fall, which would have…

At a time when many CPG manufacturers are reducing the variety of products they offer consumers, Conagra Brands is going in the opposite direction. This summer, the Chicago-based packaged-food company plans to introduce more than two dozen new products, ranging from meatless lasagna under its Birds Eye brand to a line of Orville Redenbacher’s microwave…

For backpack brand JanSport, back-to-school season is typically its busiest time of the year. Needless to say, back-to-school in the fall of 2020 is looking unlike any other previous year. While schools and universities across the country grapple with how to educate again, JanSport has had to adjust its messaging toward its primarily Gen Z…

Instagram recently added the ability for users to pin comments to the top of their posts. Users can pin up to three comments on each post, and these will appear at the top of the comments area, even if there are more than three comments on the post. Our guide will show you how to…

Tripadvisor is hiring, well, trip advisers. The travel and recommendation site quietly launched what it’s calling Reco, a platform that matches travelers who’d rather not flip through Tripadvisor’s entire portfolio of hospitality brands, restaurants and destinations with a personalized “trip designer.” This comes during an obviously tough time for the travel industry, which has been…

The Advertising Research Foundation has named long-time industry media researcher Josh Chasin the 2020 recipient of its Erwin Ephron Demystification Award, an annual awards presentation paying tribute
to legendary industry researcher and media strategist Erwin Ephron (the “father of recency” planning).

Studies show diversity matters. Ethnic and gender diversity correlates to increased performance and profitability. It also creates an enriched work experience. Companies are understanding the importance, yet there are still many challenges with achieving a truly diverse workforce and creating environments where diverse employees feel like they can thrive and belong. Having advocates for diversity…

Plus: A tough review of IBM’s PCjr, fresh questions on Covid-19, and government help for the self-sufficient.

Funko, most famous for its Funko Pop! Dolls–which morph every geek icon ever into cherubic, Coraline-esque collectible figurines–is aiming to own the entire fandom lifestyle with the introduction of clothing lines. To provide an offering for every fan, Funko and Loungefly, its accessories and clothing division, are branching out into high-end apparel for the first…