Flight attendants never die, they just take off.
Omnicom’s $20 Million Podcast Deal Bodes Well For Publishers
The deal lasts through the end of the year and includes a joint effort by OMG and streaming platform Spotify to develop audience research and a set of best practices on podcast ads.
Implications Of The ‘Fortnite’ Movie And Video Screenings
Amidst restrictions on moviegoing and engaging in communal activities, Fortnite’s community-friendly movie screening is a great way to keep kids connected.
An Algorithm Set Students’ Grades—and Altered Their Futures
The International Baccalaureate program canceled its high-stakes exam because of Covid-19. The formula it used to “predict” scores puzzles students and teachers.
Can Quibi Be Saved?; Amazon Nixes Redskins Merch: Friday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 3 Months In, Can Short-Form Streamer Quibi Be Saved? Quibi…
These 3 Brands Adjusted Their Campaigns to Capitalize on the Bike Boom
As Covid-19 has ravaged the world, much of the global advertising industry has been shell-shocked–except for bike brands. Bicycle sales have seen a boom of sorts over the past few months as consumers looked for ways to exercise in a socially distant way or avoid public transportation in urban areas. And three bike brands–Trek, Specialized…
Beats by Dr. Dre Sets Its First-Ever Campaign on TikTok
Beats by Dr. Dre jumped into the TikTok campaign fray for the first time, teaming up with global creative digital agency AnalogFolk on the creation of a new music video for singer and songwriter Ashnikko. The #BeatsDaisyChallenge goes live on TikTok Saturday, July 11. The TikTok community will participate over a four-week period in separate…
Audible Gets Delightfully Vintage to Pitch Audiobooks as Glamorous Vacations
Audiobooks have been soaring in popularity in recent years, with Deloitte expecting the global market to grow 25% in 2020 into a $3.5 billion industry. For many, they’ve also proven to be a much-needed distraction during this year’s Covid-19 pandemic lockdowns. With its latest U.K. campaign, market leader Audible has spotted an opportunity in that…
