Data-Labor-Technology

My hat is off to anyone who manages to make it through the entire first episode of “Brave New World.”

OMG says it was attracted both by podcasts’ rapidly growing audience base and increasing targeting and measurement capabilities.

Love Malone’s long career in advertising spans both brands and agencies. The founder of The Gradient Group consultancy spent close to a decade in pharma at GSK and Merck. After that, Malone landed in the agency world as a senior strategic manager at BBDO and then had the role of Ogilvy’s global director for four…

For those who can’t wait for the next big release from their favorite artist, British website builder Zyro is attempting to fill that gap with artificial intelligence. The company launched a platform this week that automatically generates sometimes-passably-realistic lyrics in the style of Taylor Swift, Kendrick Lamar and The Beatles as a way to promote…

While Facebook, Google and Amazon have all been adamant that they don’t sell people’s data, the California Consumer Privacy Act (CCPA), which went into force on July 1, has a very broad definition of what’s considered a data sale. In short, a sale under CCPA is about more than just the transfer of a California… Continue reading »

The post Here’s How Facebook, Google And Amazon Are Tackling CCPA Compliance appeared first on AdExchanger.

Travelers don’t lack for brands and businesses to help when booking a trip. That simple verb, long used by travel agents and travelers high on anticipation, is inarguably generic. But, when tied to a web domain, Booking.com represents a 20-year-old online travel agency that can officially be trademarked and protected, according to the Supreme Court….

Media buying has gone far beyond age and gender – with agencies betting on their first-party data platforms as the new secret sauce to guide planning and activation. But the tools to plan campaigns using advanced segments across mediums like TV, digital and radio often involve slow, manual matching and lots of grunt work. To… Continue reading »

The post Nielsen Builds Media Planning Tool For Agency Data Platforms appeared first on AdExchanger.

Google has announced that its 3D ad format Swirl is now available to all Display & Video 360 customers globally following a beta program involving brands such as Adidas, Belvedere Vodka and Nissan. Swirl provides marketers with a rare branding opportunity on mobile devices as it allows consumers to engage with campaign creative by rotating,…

Should advertisers with fixed budgets spend more money on a single ad format, or should they spread their budgets across multiple formats? Twitter teamed up with Magna and IPG Media Lab on a study to answer that very question. The social network and the two IPG Mediabrands units said the results of “Mixing It Up:…