Data-Labor-Technology

In March, the legal cannabis industry in the United States received one of its most important stamps of approval to date: “essential business” designations during lockdowns in several states where the sale of medical and recreational marijuana is legal. That kicked off what’s been a pretty busy season for cannabis sales. The industry, which is…

There are an estimated 260 million cannabis consumers worldwide, ranging from minivan-driving moms to seasoned discreet unwinders, yet the marketplace is still set on pigeonholing marijuana users into two categories: the stereotypical recreational stoner and those with a doctor’s note. Gary Allen, COO of cannabis data and strategic analysis firm New Frontier Data, thinks that…

Facebook removed four separate networks for violating its policies against foreign interference and coordinated inauthentic behavior, including one that originated in the U.S. and was tied to conservative political consultant Roger Stone, who worked on the 2016 campaign for President Donald Trump in its early stages. Stone was convicted on seven counts in February–including witness…

Companies in the cannabis and CBD space are no strangers to dealing with a constantly shifting marketplace–changes in consumer sentiment, adjustments in regulation, new competition backed by big-name investor money. In a sense, the need to pivot their approach to marketing during the pandemic is something they’re prepared for because they’ve never stopped pivoting. In…

Amazon said it will start displaying contact information for its 461,000 active U.S. sellers starting Sept. 1. This information will appear on their profile pages, which is a big development because only sellers in Europe, Japan and Mexico were previously required to post those details. And as a November 2019 Wall Street Journal investigation pointed…

After the demise of Mixer, livestreamers are taking a closer look at what their platform partnerships should look like.

Confronting systemic racism must start at the top. Otherwise, it will persist with every leader who looks the other way. Every leader who checks a box. Every leader who thinks it’s their company’s responsibility to address it–and not their own. As leaders, this is not the time to stay silent. It’s about action that starts…

Consolidation has opened up better measurement solutions in podcasting – and big brands are jumping in. On Wednesday, Omnicom said it will invest $20 million upfront into podcasts on Spotify in the second half of 2020, The Wall Street Journal first reported. The deal also gives Omnicom access to exclusive and original content globally and… Continue reading »

The post Omnicom’s $20M Spotify Buy Proves Better Measurement Draws Big Brands To Podcasting appeared first on AdExchanger.

Two years ago, Gallup surveyed 1,000 Americans to find out which professions they trusted the most–and the least. At the top: nurses. And nearly at the bottom of a very long list was the car salesman, with a mere 8% of consumers viewing them as trustworthy. Indeed, the only job that ranked worse was being…

Facebook released its first-ever Sustainability Report Wednesday, although it was not quite as noteworthy as the other report the company unveiled. Director of sustainability Edward Palmieri said in a Newsroom post that the company committed in August 2018 to reduce greenhouse gas emissions by 75% and support global operations with 100% renewable energy by the…