The heat on Facebook over its failures to address widespread issues related to civil rights and hate speech on its platform shows no signs of cooling. Civil rights groups, brands and marketing experts are still critical of the platform after findings of a 2-year-long independent civil rights audit released today showed that the social network…
Button Unveils New Capabilities, As Affiliate Marketing Finally Advances
The mobile commerce marketing company Button on Wednesday unveiled a product suite called Evolution, including pilot partners Uber Eats, Groupon and BuzzFeed, with more tools for attribution and personalization. For some marketers, the word “affiliate” has such a reputation for banality, it’s like Voldemort — nobody wants to hear the name, said Button co-founder and… Continue reading »
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Huge Hires Judith Hoogenboom as Global Chief Strategy Officer
The executive shake-up at Huge continues with Judith Hoogenboom joining the digital agency as global chief strategy officer. She takes over from Dick de Lange, who left Huge after roughly two years in the role. Hoogenboom spent the last seven years at SYPartners, a consultancy that’s part of Kyu, a 6-year-old “collective” of creative companies…
In Deal With Spotify, Omnicom Media Group Clients Get First Crack at Original Podcasts
The past few months have been a whirlwind for Spotify. In May, the streaming platform formed a $100 million partnership with Joe Rogan to exclusively stream his podcast. Soon after, it also reached deals with Kim Kardashian, Warner Bros. and DC Comics. Spotify was hopeful its portfolio of big-name celebrities would be enough to attract…
‘The Drum’ Taps Dentsu Aegis’ Hein As U.S. Editor
Kenneth Hein, former Chief Communications Officer for Dentsu Aegis Network (DAN) in the U.S., and a former news editor of ‘Adweek’ magazine, has joined ad trade publisher ‘The Drum’ as its U.S.
editor. Hein, who left DAN in May, had been running his own consultancy.
editor. Hein, who left DAN in May, had been running his own consultancy.
Burger King Paid Twitch Streamers to Plug Its Summer Deals Through Donations Feature
Burger King has found a clever way to take advantage of Twitch’s donations feature for cheap publicity. The fast-food chain donated amounts between $1 and $5 to several popular gaming streamers, then used the personalized message option that comes with such donations to have a bot read a plug for the restaurant’s app and summer…
Permutive Raises $18.5 Million as the Search for a Cookie Alternative Continues
Permutive, a publisher-focused data management platform (DMP), has raised $18.5 million in Series B funding. The cash injection comes as the digital advertising industry faces increased regulations and the depletion of third-party cookies. Those changes make publishers’ consented first-party data more valuable, meaning they’ll need partners to help organize and eventually monetize it. “What we…
Putin’s 20 Years in Charge and What Could Be His Biggest Test Yet | WSJ
Advertising Professionals Rethink Return-To-Office Schedules
There are varying opinions on when ad professionals would like to fully return to the office, even those who supervise others.
Upfront Negotiations in ‘Holding Pattern’ as Covid-19 Cases Surge
By early July of a typical year, most media companies have already wrapped up their annual upfront negotiations. But like everything else in the industry, that timetable was upended this year by the Covid-19 pandemic, resulting in a staggered upfront marketplace with some clients negotiating in the usual broadcast upfront timeframe, while others shifted to…