By early July of a typical year, most media companies have already wrapped up their annual upfront negotiations. But like everything else in the industry, that timetable was upended this year by the Covid-19 pandemic, resulting in a staggered upfront marketplace with some clients negotiating in the usual broadcast upfront timeframe, while others shifted to…
Small Businesses Can Now Use Venmo With New Business Profiles
In the age of the Covid-19 crisis, the move to contactless payments has accelerated drastically. Between March 2019 and March 2020, they grew in the U.S. grew by 150% according to a spokesperson from Visa. Venmo, an app typically used for transactions between friends and family, is responding to this trend by launching business profiles…
What Marketers Need to Know About the LGBTQ Community in 2020
The annual LGBTQ Community Survey is one of the most comprehensive resources for marketers looking to connect with this audience. With the help of 150 global partners, the LGBTQ research agency Community Marketing & Insights (CMI) conducts the survey, asking about everything from basic demographics to which type of alcohol they drink (among those who…
What Fashion Brands Are Doing to Make Their Products More Inclusive
In June, an Instagram post promoting a luxury brand’s latest mascara became its most liked content to date. But the success of the photo, which has amassed over 800,000 likes, probably has a lot more to do with the teenager wearing it than the product itself. Ellie Goldstein, an 18-year-old model with Down syndrome, is…
Libya’s Foul Foretaste of the Post-American World
Daimler-Dedicated Publicis Emil Hires Chief Transformation Officer From Daimler
Publicis Groupe’s Daimler-dedicated unit, Publicis Emil, lured the client-side architect of its agency model to work for the agency, hiring Daimler’s Conrad Fritzsch as global chief transformation officer. “Cultural change is critical, and over the past few years, my focus has been to drive this change at Mercedes-Benz through the unification of global processes and…
Covid-19 Is a ‘Generation-Defining Moment’ for Internet-Obsessed Gen Z
As the first digitally native generation, marketers have known for years that connecting with this cohort of young people would be different than millennials or Gen X. But that still hasn’t stopped many brands from marketing to Gen Z as more online versions of their predecessors–like they’re “millennials 2.0,” said Jason Dorsey, lead researcher at…
Brooks Brothers, Clothier to Power Brokers, Files for Chapter 11
Brooks Brothers Group, clothier to financiers and presidents, filed for Chapter 11 bankruptcy protection in Delaware today as it continues to look for a buyer. The company will also seek additional financing and expects to complete the sale process within the next few months, a spokesperson said, emphasizing that Brooks Brothers is not liquidating. “For…
Brand Marketers Are Needed To Build The Post-Third-Party Cookie Ecosystem
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, partner and managing director at 55. For the vast majority of marketers who have never visited a GitHub repository, now is the time to do so, because this is… Continue reading »
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Essence Turns Annual Festival Into a Virtual Experience for the Black Community
When the Covid-19 pandemic forced Essence to cancel its 50th in-person festival in April, the media, tech and commerce company quickly pivoted to produce an all-virtual experience to engage consumers during a time they’d normally be in the Big Easy. The Essence Festival typically draws more than 500,000 people and makes a $300 million economic…