TikTok is expanding its advertising capabilities internationally. The social video app is moving Ads Manager, its self-serve platform that allows advertisers to custom-build campaigns, out of beta, the company announced today. Previously, self-serve options were only available to select customers in certain markets. All other sales were direct. The company didn’t disclose which companies used…
When The Going Gets Weird, ‘The New York Times Magazine’ Turns To Fiction, Entirely
For the first time ever, “The New York Times Magazine” is turning its entire issue over to fiction in order to make sense of reality. “When reality is surreal, only fiction can make sense of it,”
explains the cover line of the magazine’s July 12 edition.
explains the cover line of the magazine’s July 12 edition.
Interest In ‘Brand Safety’ Continues To Spike, ‘Customer Focus’ Too
Our current multiple crises environment has thrown many marketers’ strategies into disarray, pushing “brand safety” into the forefront for many brands even more than usual. This week’s analysis of
marketing-related interest and intent data from Bombora shows two big themes. One is how interest in brand safety correlates to a focus on brand values.
marketing-related interest and intent data from Bombora shows two big themes. One is how interest in brand safety correlates to a focus on brand values.
NFLPA, Opendorse Share Influencer Hot List of Most Social NFL Players
Cleveland Browns wide receiver Odell Beckham Jr. led National Football League players in total engagements on Facebook, Instagram and Twitter from the start of the 2019 season through May 31, 2020, while fellow WR D.K. Metcalf of the Seattle Seahawks had the top growth rate among players with at least 100,000 followers, and New Orleans…
Stella Artois’ Whimsical Music Video Recommends Embracing Your Summer Persona From Home
As the Covid-19 pandemic cancels summer travel plans for Americans, Stella Artois wants consumers to embrace the season at home with help from their “daydream” doubles. The beer brand teamed with agency Pereira O’Dell to kick off the “You’re Never Too Far From the Life Artois” campaign with a music video that features people in…
Leveraging Data To Address Consumers’ Most Pressing Needs
This article is sponsored by Experian. Identifying the right prospects has always been an important first step for any successful marketing campaign, but in the current COVID-19 landscape – and the new normal that will soon follow – it’s crucial to connect with the right audience. The pandemic has created a fluid situation for people,… Continue reading »
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Netflix Defies Odds, Finances Soar Without Ads
Pre-COVID-19, speculation suggested Netflix would offer ads. On Monday, Netflix’s publicly traded shares hit another high — up nearly 4% to $493.81 — up 52.6% year to date.
A Phone Call With Charlie Daniels: A July Fourth Memory
Charlie Daniels did not mince words. He was not a “prepared statement” kind of guy.
July 8, 2020 – A good pun is…
A good pun is like a dalmatian, it’s easy to spot.
Kroger Names Dentsu Aegis Network Team as First Integrated Media Agency of Record
Kroger has selected a dedicated fresh@dentsu Dentsu Aegis Network unit led out of 360i as its first integrated media agency of record (AOR), following a review. 360i had previously worked with Kroger in a performance capacity and supporting some social media, 360i chief media officer Doug Rozen explained. “We’re really excited and honored to be…