TikTok Launches Self-Serve Ad Platform With An Eye On Enticing SMBs

TikTok is graduating into self-serve. On Tuesday, TikTok made Ads Manager, its self-serve ad platform, globally available in a move that should help usher in more ad budgets, particularly among small and mid-size businesses. To further woo SMBs, TikTok will donate $100 million in ad credits so that SMBs can promote themselves during the healthContinue reading »

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Tech Giants Face Antitrust Showdown; The Strange Story of Big Boy: Wednesday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Tech’s Top Executives Prep for Antitrust Showdown Amazon’s Jeff Bezos,…

The Trade Desk CEO Is ‘Not Convinced’ Google Will Get Rid of Third-Party Cookies

In 2018, almost two years after ad-tech firm The Trade Desk began trading on the Nasdaq, the demand-side platform was valued at close to $5 billion, but respected industry commentators said it was overvalued. Fast-forward almost two years, and The Trade Desk’s valuation hovered above $20 billion at the close of trading Tuesday. Ahead of…

Food52 Broadens Its Ambitions By Bringing On Chief Commercial Officer Claire Chambers

As people nest in their homes during the pandemic, Food52 has been serving them content – and products – that match their interests. During the pandemic, sales in Food52’s shop have risen 175% year over year. Unique visitors doubled in May. But the pandemic also changed Food52’s own ambitions to grow its brand. After receivingContinue reading »

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AdExchanger Politics: The Fight For The Undecideds Will Decide The 2020 Race

You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. It’s hard to imagine that there are American voters still split between President Donald Trump and former Vice President Joe Biden, consideringContinue reading »

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