Is 7/10 the new 4/20? In cannabis circles, this early July date isn’t nearly as famous as its world-renowned spring cousin. Still, it does have an actual–if somewhat unofficial–designation as National Dab Day. Its origin story is murky, meaning no one’s taken credit for “inventing” it, but July 10 is starting to catch on among…
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Wildlife Takes Center Stage for Water Brand Vittel in Its Pledge to Support Biodiversity
Presenting itself as a “natural source of vitality,” French water brand Vittel has unveiled a new brand identity that centers on its connection with nature via the medium of cute animal characters. Created by Ogilvy Paris, the new campaign comprises three short 30-second videos showing a squirrel slam-dunking nuts into a nest, two bees “boxing”…
In Sweden, the McDonald’s Happy Meal Isn’t Just for Kids Anymore
Among the most vulnerable in the pandemic, the elderly population has been more isolated during lockdown. While ensuring safety and following advice from medical professionals and government entities, one unfortunate byproduct of quarantine is not interacting with family, especially grandchildren. In Sweden, McDonald’s and agency Nord DDB flipped the script on the brand’s iconic Happy…