Among the most vulnerable in the pandemic, the elderly population has been more isolated during lockdown. While ensuring safety and following advice from medical professionals and government entities, one unfortunate byproduct of quarantine is not interacting with family, especially grandchildren. In Sweden, McDonald’s and agency Nord DDB flipped the script on the brand’s iconic Happy…
What the Latest Purchasing Data Won’t Tell You | WSJ
The Long, Strange Story of Big Boy, the Latest Mascot to Lose a Job
Another page of corporate history was written this week when Big Boy, the storied quick-service chain whose double-decker burger preceded the Big Mac, fired Big Boy–or, at least, put him on indefinite hiatus. The towering mascot will be replaced by a character named Dolly, a blond-haired bobbysoxer trotted out to help promote the brand’s hand-breaded…
Panda Express Chooses The Many as Creative Agency of Record
Panda Express has selected Los Angeles-based The Many as its creative agency of record in the U.S. The move ends the chain’s relationship with Wolfgang, a creative consultancy and agency also based in Los Angeles. Wolfgang won the account in 2018 following a review. The American-Chinese restaurant empire–which has more than 2,200 locations globally–spent $8.7…
Nielsen To Cut 3,500 Jobs And Exit ‘Non-Core Businesses’
Nielsen expects to lay off 3,500 people – roughly 8% of its global workforce – as part of a restructuring, the company said on Tuesday. Headcount was around 46,000 in 2019. The move – which Nielsen called “an optimization plan” – is more accurately described as a massive cost-cutting effort to support Nielsen’s upcoming split into two… Continue reading »
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How Amazon Is Winning The War For CTV Attribution
When advertisers think of the cutting edge of OTT advertising, they’re probably not thinking of Amazon as much as they are Roku, Hulu or YouTube. Despite having great video products, Amazon has not ballyhooed itself as a source for great video inventory. There’s not lot of inventory on Prime, for instance, and Twitch functions as… Continue reading »
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ABC Welcomes Basketball’s Return With NBA Countdown ‘Restart’ Special July 25
ABC will get to air NBA games again starting Aug. 2, but the network is getting an early jump on the league’s eagerly-awaited return with a live prime-time special airing a week earlier. The two-hour event, called NBA Countdown Presented by Mountain Dew: NBA Restart, will air Saturday, July 25 on ABC at 8 p.m….
How to Stay Legally Compliant in an Altered Age of Advertising Production
When the global pandemic hit, attention was focused on the agreements among parties: advertisers, agencies, production companies, talent and rights holders. Conversations focused on termination rights, contingency provisions, insurance and force majeure. To restart advertising production, new agreements and provisions have been drafted. While the parties negotiate and debate, there remains an almost insatiable need…
PBR’s Latest Boozy Concoction Is a Peach-Flavored Hard Tea
Raise a glass–and your pinkies. Pabst Blue Ribbon is breaking into the hard tea category. The 176-year-old brewing company, best known for its signature blue ribbon label and American-style lager, is debuting a peach-flavored boozy iced tea in 26 states this summer. PBR’s alcoholic twist on the traditional refreshing drink delivers the sweetness of iced…
CEOs of Amazon, Apple, Facebook and Google Set for Antitrust Showdown
The House Judiciary Committee has confirmed that the CEOs of Amazon, Apple, Facebook and Google will go before its antitrust subcommittee later this month, as governments across the globe continue to put regulatory pressure on Big Tech. Amazon’s Jeff Bezos, Apple’s Tim Cook, Facebook’s Mark Zuckerberg and Google’s Sundar Pichai will appear as witnesses at…