Raise a glass–and your pinkies. Pabst Blue Ribbon is breaking into the hard tea category. The 176-year-old brewing company, best known for its signature blue ribbon label and American-style lager, is debuting a peach-flavored boozy iced tea in 26 states this summer. PBR’s alcoholic twist on the traditional refreshing drink delivers the sweetness of iced…
CEOs of Amazon, Apple, Facebook and Google Set for Antitrust Showdown
The House Judiciary Committee has confirmed that the CEOs of Amazon, Apple, Facebook and Google will go before its antitrust subcommittee later this month, as governments across the globe continue to put regulatory pressure on Big Tech. Amazon’s Jeff Bezos, Apple’s Tim Cook, Facebook’s Mark Zuckerberg and Google’s Sundar Pichai will appear as witnesses at…
China’s Hostage Diplomacy
Would Biden Be ‘Normal’?
A Plan to Make Police Data Open Source Started on Reddit
The Police Data Accessibility Project aims to request, download, clean, and standardize public records that right now are overly difficult to find.
Starburst’s First Vertical-Only Ad Campaign Accentuates Its Latest Product
Starburst has a new product that deviates from its familiar cube-like shape. Called Starburst Swirlers Chewy Sticks, the long, rope candy comes in two-in-one flavors such as cherry-lemon, strawberry-orange and cherry-strawberry. To promote the new product, the Mars Wrigley brand decided to mirror the product in Starburst’s first vertical-only ad campaign designed for viewing on…
How Do You Pronounce That LinkedIn Member’s Name?
LinkedIn will begin rolling out an audio-recording feature for profiles this week, enabling members to create a recording of the proper pronunciation of their names, which will be clickable on their profiles. The optional feature will roll out to all members globally over the next month, with adding a pronunciation limited to Android and iOS,…
Diet Lifestyle F-Factor Built Its Brand by First Changing Its Name
“Dieting feels punitive,” says F-Factor founder Tanya Zuckerbrot. That’s why she calls her brand a lifestyle, not a diet. And even though there is no shortage of weight-loss plans out there, including some billion-dollar brands, Zuckerbrot says F-Factor stands alone and doesn’t have competition. In this week’s edition of I’m With the Brand, host Ian…
With Swedes Unable to Leave the Country, Burger King Turns their Passports into Loyalty Cards
Around the world, and particularly across Europe, Sweden has face a lot of criticism over its handling of the Covid-19 pandemic. While other countries locked down, Sweden implemented a light touch approach-large gatherings have been banned and people told to socially distance, but there has not been a lockdown. As a result, a number of…
Nielsen Will Lay Off 3,500 In Cost-Cutting Restructuring Plan
The total restructuring charge for this year will now be $150 million to $170 million, and permanent overall cost reduction will yield $250 million in annual savings, Nielsen says. Last year Nielsen
said it would split into two publicly traded companies — Nielsen Global Connect and Nielsen Global Media.
said it would split into two publicly traded companies — Nielsen Global Connect and Nielsen Global Media.