Data-Labor-Technology

Facebook rolled out several updates last week aimed at enabling creators to better monetize their video content on its platform. Product marketing director Yoav Arnstein and head of creator and publisher experience Jeff Birkeland outlined all of the changes in a blog post, writing, “Now more than ever, creators, video publishers and media are using…

What happens when you hand over the reins of a literary festival to the hosts of the popular feminist podcast Call Your Girlfriend? You get By The Books: A Collection of Rising Voices, a highly diverse online lit fest. By The Books starts today and is curated by Ann Friedman and Aminatou Sow–the hosts of…

Consumers who use apps such as iMessage, Venmo, Facebook Messenger and WhatsApp are probably familiar with the option to use animated stickers to express emotions or simply liven up a chat. And recently, branded stickers have appeared as users type in certain words. Holler, a messaging technology platform, is responsible for the recent rise of…

Criteo raised its Q2 revenue forecast to the $175 million range, up from earlier guidance of $147 million, thanks to “better than expected business performance” since the publicly traded company last briefed investors. The company’s stock price rose by more than 20% within minutes of issuing the update Monday, which also noted that its recently…

MIT’s Computer Science and Artificial Intelligence Laboratory (CSAIL) teamed up with intelligent mobility robotics company Ava Robotics and the Greater Boston Food Bank (GBFB) to create a robot that can clean 4,000-square-foot spaces to CDC standards in as little as 30 minutes. The researchers involved believe the CSAIL robot may be the future of keeping…

This is the eighth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics and Bluecore. Microsoft Dynamics, the company’s customer relationship product suite, has surged lately as it repositions itself as a customer data platform (CDP) competitor, which launched last year.  Satish Thomas, a 14-year Microsoft veteran and head of product for… Continue reading »

The post Microsoft Enters The CDP Fray With Its Cloud Platform And Its Own Data appeared first on AdExchanger.

Two studies reach very different conclusions about ride-hail earnings, as city officials consider setting a minimum wage.

Havas Media and GroupM each launched curated media marketplaces representing black, Hispanic, LGBTQ+ and other minority-owned publishers, as well as publishers that create content specifically for underrepresented communities. Havas Media’s social equity private marketplace, which went live last Friday, represents roughly 250 publishers with minority and LGBTQ+ owners, including Blavity, MadameNoire and Black Enterprise. Moen… Continue reading »

The post GroupM And Havas Media Help Brands Push Spend To Minority-Owned Publishers appeared first on AdExchanger.

Facebook last week detailed a host of updates to its business terms, all of which go into effect Aug. 31. The social network is rolling out new global data processing terms that apply to all advertisers worldwide, not just those subject to the European Union’s General Data Protection Regulation. Facebook said in a blog post…

Hollywood A-list directors are no strangers to advertising, but they tend to surface only for big-budget, long-form cinematic spots. So it was a nice surprise to see that the newest ad for mobile game Pok?mon Go was, despite being relatively modest in its ambitions, helmed remotely by star director Rian Johnson, who’s apparently a fan…