Data-Labor-Technology

In a summer unlike any other, Walmart has announced two initiatives to keep kids entertained. The retailer is launching a free online summer camp, created in partnership with family experience company Camp, and transforming 160 of its parking lots across the nation into drive-in movie theaters. Walmart evp and chief customer officer Janey Whiteside said…

Facebook officially rolled out its Facebook News tab last month, allowing users to view local, regional and national news from a variety of sources in a single place. If you come across a publication you don’t want to see in your News tab, you can hide it so that stories from that source no longer…

Facebook reacted to China’s imposition of a national security law in Hong Kong last week by revealing Monday that requests for Facebook and WhatsApp user data from law enforcement agents in the special administrative region were suspended. Messaging application Telegram took similar steps, as well, telling Hong Kong Free Press that it will not process…

Team Epiphany founder Coltrane Curtis is all about firsts. He was one of the first employees at Ecko Unlimited before urban fashion caught fire. He was at the vanguard with Complex magazine, serving as what he called “editor at extra large.” Curtis forged a partnership with rapper 50 Cent to create G-Unit Apparel, and was…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simon Harris, head of sales EMEA at MightyHive. Over the past 24 months, Apple has implemented increasingly aggressive iterations of Intelligent Tracking Prevention (ITP), with the feature now blocking third-party cookies by… Continue reading »

The post The IDFA’s Uncertain Future Reinforces The Necessity Of First-Party Data Collection appeared first on AdExchanger.

Augmented reality has been on the rise as a marketing tool. It brings the in-store buying experience into consumers’ homes, especially as physical stores close or remain closed during the pandemic. And the technology is evolving, with platforms adding cool new features and the next generation using it to power cause-related campaigns. As Joachim Scholz,…

The social unrest we’ve experienced over the past six weeks seems sudden. But it’s not, not really.

Life has been tough for communities throughout lockdown all over the world. But it’s not just people who are missing company–inanimate objects are too, as KFC Malaysia illustrated in its latest campaign to promote the reopening of its restaurants. The fried chicken chain has released a new video featuring a lonely chair, sauce dispenser and…

It depends on your politics and outlook, but AMV BBDO is betting most people wouldn’t choose to sit next to someone who has a persistent dry cough right now–nor a self-proclaimed anti-vaxxer. The U.K. agency developed a range of T-shirts designed to scare people away from you (a little) so that you can maintain your…

Motor neurone disease, also known as amyotrophic lateral sclerosis (ALS) or Lou Gehrig’s disease, is a debilitating illness that afflicts hundreds of thousands of people each year, including physicist Stephen Hawking, who lived with the condition for 55 years before succumbing to it in 2018. Currently, there is no cure, and charities say research into…