Washington Redskins Officially Begin Review of Team Nickname

After facing intense pressure in recent weeks, the Washington Redskins have officially begun a review of the team’s nickname. In a statement from the team, owner Dan Snyder said: “This process allows the team to take into account not only the proud tradition and history of the franchise but also input from our alumni, the…

Where to Binge TV Shows This Weekend; Periscope Walkout Escalates: Friday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Which Streaming Service Is Best for TV Binging This Holiday…

How we’re helping retailers in a time of consumer uncertainty

Retailers and brands face complicated times. 

Non-essential spending since the onset of Covid-19 is declining across different categories. Companies such as Nissan have seen a 43 percent drop in sales, and Coca-Cola recently watched a 25 percent slump in volume as bars, restaurants and other soda-friendly venues closed for the quarantine. Even DTC brands, poised to take advantage of a surge in online shopping, have struggled to compensate for their now-shuttered wholesale distribution channels. 

With new developments in the weeks and months ahead bound to influence consumer sentiment further, the entire retail ecosystem faces unprecedented uncertainty.

Knowing that our retail partners — and our brand partners — are impacted every day by these shifts in purchase behaviors, Digiday Media has collected a range of special offers and tools. As we did with our Publisher Partner Coalition, we’ve brought together a group of solutions providers in a Retail Partner Coalition to offer excellent terms, no-fee access to products and services and more, helping all retailers and brands in need.

AdRoll: As a growth-marketing platform for D2C brands, AdRoll offers free platform access for all plans for 90 days so brands can track their campaigns and allocate resources accordingly. The company also continues to churn out content from blog posts to webinars and eBooks to help D2C brands understand the evolving landscape and prepare for what’s the next. Their Growth Guerrilla Collective community also enables retail-facing leaders to share their insights and connect. Access the entire free Small Business Booster kit and resources by clicking this link.

Brainbase: A technology company that helps brands, including retailers, manage any licensing, partnership or sponsorship agreement from end-to-end in a single platform. Brainbase brings two special offers to the Coalition. Retailers who generate less than $100,000 per year in brand partnership volume — i.e., gross receipts from their licensing or partnerships business they manage — qualify for the platform’s Startup pricing plan, which is free forever. Furthermore, Brainbase is offering a 10-percent annual discount to all retailers who elect to be Enterprise customers. Click through to Brainbase’s website to book a demo and take advantage of these offerings.

Perpetua: Providing advertising optimization and advanced reporting technology for all Amazon Ads — i.e., Sponsored Ads and DSP, and to help brands accelerate the growth of their Amazon business during this uncertain time, Perpetua is offering 40 percent off the first three months of its service. Click through to their special-offer page to get started.

Contobox: As a special Coalition offer, Contobox is converting retailers’ and brands’ digital ads into shoppable formats free of charge. Provide Contobox the creative and the product API or preferred retailer, and they’ll provide ad tags to run programmatically. Learn more by clicking here.

pubGenius: Offering publishers a full range of monetization tools and services, featuring the implementation of Ad Pearl, PubGenius offers qualified new publishers 100 percent revenue share, less costs, until October 1, with preferred revenue share rates thereafter. This offer covers all programmatic monetization tools and services. PubGenius is committed to ensuring content owners who are impacted by these disruptive times can continue to serve their users while maintaining their business operations. Click here to sign up for the offer.

A special thanks to all our Coalition members. 

If your organization has a special offer for retailers and/or brands, and you’d like to join the Retail Partner Coalition, please contact David Amrani, CSO: david@digiday.com.

The post How we’re helping retailers in a time of consumer uncertainty appeared first on Digiday.

Washington Redskins Products No Longer Appear on Nike’s Apparel Site

Nike appears to have removed all of its NFL fan apparel for the Washington Redskins from its website. The move follows pressure from another sponsor, FedEx, which asked the team to change its name. Adweek has contacted Nike for comment. Earlier this week, Adweek reported that three letters signed by close to 90 investment firms…