Mastercard ‘True Name’ Spot Shows Importance of Letting Trans People Use Their Real Identity

For transgender and non-binary people who continue to face injustice and prejudice, shopping can be an ordeal: most banks demand a customer uses their birth name. Mastercard, an official sponsor of World Pride for a decade, was the first financial brand to change this when it rolled out its True Name card in December, enabling…

After Almost 2 Decades, Global Chief Experience Officer Richard Ting Leaves R/GA

A leader and agency veteran of almost two decades is leaving R/GA. Richard Ting, who serves in the dual role of global chief experience officer and U.S. co-CCO, is leaving the agency to pursue an unspecified opportunity. His last day will be July 16. R/GA does not have an immediate replacement lined up for Ting’s…

Periscope’s Entire Staff Joins Walkout Over Parent Company’s Resistance to Black Lives Matter

The entire staff of Minneapolis agency Periscope has walked off the job in protest of the actions of parent company Quad. Yesterday, 13 staffers–including Nathan Young, Periscope group strategy director and co-founder of 600 & Rising–walked off the job at Periscope, citing interference from parent company Quad in the agency’s communications around Black Lives Matter…

The Big Story: Google’s Fees, Facebook Advertisers Flee

Last week, Google cracked open its black box to divulge its take rates across its buying platforms DV360 and Google Ads, as well as for its publisher tech Google Ad Manager. This week on The Big Story, we’re going to take a look at those fees, including what they mean, what we know and, mostContinue reading »

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Correction: Final 2019 Mindshare Billings Revised Upward By Comvergence

Mindshare’s final 2019 U.S. billings grew 6.4% to $7.0 billion, not declined 3.1% to $6.4 billion as previously reported by MediaDailyNews based on initial estimates released by Comvergence, which has
reissued revised final estimates (reflected in the chart above). The chart in the original story has also been updated.