Data-Labor-Technology

Publishers, tech vendors, marketers and investors have been forced to adapt to a roller-coaster year caused by the coronavirus pandemic and racial inequality protests. In the process, their business needs have also changed, according to Matt Prohaska, who leads one of the industry’s most well-known programmatic consultancies. From his home in Fairfield, Conn., Matt explains… Continue reading »

The post Matt Prohaska On Where Companies Are Making Bold Moves Amid The Pandemic appeared first on AdExchanger.

“The website of every business covered by the law must now post a link on its homepage that says ‘Do Not Sell My Personal Information,'” California Attorney General Xavier Becerra stated Wednesday.

What do people do when they’re mostly stuck at home? They stream, they game and they eat pizza. Papa John’s saw double-digit growth in June, with sales up 24% year over year in North America and 5% internationally amid the ongoing pandemic. In order to deliver that growth, Papa John’s had to, you know, literally… Continue reading »

The post Papa John’s On The Facebook Boycott, Product Launches During A Pandemic – And Why Digital OOH Can Still Work Right Now appeared first on AdExchanger.

Overall, out-of-home media is a small – but growing – fraction of political ad spend. Buyers are drawn to OOH to boost name identification, for branding, to generate publicity, drive social media, and
because of favorable cost-per-thousand pricing.

All we seem to focus on in the industry these days is left brain-related: data, technology, analytics, short-term performance. Have we swung too far?

The focus of the brand boycott of Facebook has been on how it impacts its bottom line, especially ad revenues. But it has something greater at stake: Its brand value. Why does that matter? Keep
reading.

Media companies can now track TV tune-ins driven by digital campaigns across all platforms, including CTV, mobile, desktop, video, says the company.

Ad tech vet Mark Zagorski will be the new CEO of ad verification company DoubleVerify starting July 21, the company said Thursday. Zagorski and DoubleVerify declined to comment. The CEO position at DoubleVerify opened up in early March, when its previous leader Wayne Gattinella resigned after The New York Post published a salacious article about… Continue reading »

The post Mark Zagorski Named CEO Of DoubleVerify To Lead Its CTV Charge appeared first on AdExchanger.

While a variety of self-reported consumer surveys suggest many are feeling more optimistic about the future, new scientific research from the NeuroLab of GroupM’s Mindshare unit suggests they probably
are lying, even if it’s to themselves. The research, which utilizes sophisticated neuro research methods to uncover what people are feeling at a preconscious or unconscious level, finds most really
are feeling “hopeful,” not “optimistic.” That’s an important distinction, say the NeuroLab’s analysts, because while optimism connotes a sense of “hopefulness in the future,” hope represents a
“desire for future change.”

DoubleVerify has named Mark Zagorski as CEO effective July 21, a move that follows his recent departure from Rubicon Project where he was president and COO after its merger with Telaria. Zagorski was CEO of Telaria and oversaw the publicly listed company’s repositioning from a video ad-tech specialist to an outfit primarily known for connected…