With safety concerns foremost on people’s minds, consumers aren’t approaching brick-and-mortar shopping as a casual activity, according to Stefanie Jay, vice president and general manager of Walmart Media Group. “They’re shopping more efficiently,” said Jay in conversation with Danny Wright, Adweek’s chief brand officer, during today’s Future of Shopping event. “It’s less about leisure shopping….
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Fashion Marketplace Poshmark Innovates for Stay-at-Home Buyers and Sellers
Approaching its 10th anniversary, fashion resale marketplace Poshmark continues to innovate to stay ahead of how, where and why we shop. With more than 60 million subscribers, the site connects buyers and sellers of new and used clothing, shoes and accessories. “The way we really grew was by getting a community of users that really…
Ryan Reynolds’ Mint Mobile Pokes Fun at ‘Big Wireless’ for Sports Stadiums
Mint Mobile might not have a big sports stadium in its name, but according to the budget mobile carrier’s new spot, that’s a good thing for customers. The ad, voiced by Mint’s eccentric owner and actor Ryan Reynolds, notes that the price tag on those stadiums–of which all the major carriers have at least one–must…
Ulta Beauty Shared How the Cosmetics Brand Adapted to the Pandemic
Karla Davis, Ulta Beauty’s senior director, integrated marketing and media, doesn’t want things to go back to normal–she wants them to be better. That’s what Davis told Adweek’s director, Inside the Brand, Heide Palermo, today during Adweek’s virtual event The Future of Shopping. During the conversation, Davis talked about how Ulta has navigated the past…
The ‘Brands of Tomorrow’ Will Be Authentic, Community-Led and Forward-Thinking
To kick off Adweek’s The Future of Shopping event today, marketers came together on a virtual stage to discuss how the novel coronavirus pandemic has shifted, accelerated and upended trends in the retail space. The conversation bore three main takeaways: Brands must respond to consumers, employees and outsiders by reflecting their values authentically. Community-building can’t…
How Should Brands Approach the Customer Experience Now and After the Pandemic?
The Covid-19 pandemic has led to an explosion in online shopping and physical store closures in the U.S. To survive, brands will need to adapt their customer experience to changes in shopping behaviors. In conversation with Adweek’s senior editor of brands Robert Klara during The Future of Shopping virtual event, Jenna Flateman Posner, vp of…
Small Businesses Can Stock Up for the Connected Consumer
Since the introduction of Amazon’s signature virtual assistant Echo, powered by Alexa, customers have engaged with brands differently and with ease. Increasingly, consumers are getting more comfortable using voice-enabled devices to help with tasks like shopping. According to research conducted by Amazon last year, 39% of customers said they were quite comfortable starting their shopping…
Why Brands Are Boycotting Facebook
If it seemed like you heard rumblings of a Facebook advertiser boycott, then blinked and realized it had grown into a massive movement involving many of the world’s top brands, there’s a simple reason for that: It really did happen that quickly. Coca-Cola, Diageo, Ford, HP, Kimberly-Clark and many others (you can keep up with…