Data-Labor-Technology

Omnicom’s OMD remained the top U.S. media agency in terms of media billings volume, but Dentsu Aegis Network’s Carat had the best year overall, jumping from No. 3 in 2018 to No. 2 in 2019, thanks to
an 18.5% gain, according to final estimates released today by Comvergence.

Wix is aiming to bring more flexibility to professional web design with a new design studio aimed at developers and creative agencies. The Editor X platform, which has been in a closed beta test until this week, allows for features that better adjust to different screen sizes, such as responsive text, image scaling and anchoring…

A new interactive art campaign is making children the face of climate change–literally. The project, from artist Olafur Eliasson with support from agency AKQA, lets kids superimpose their faces on various environmental scenes through augmented reality tech and share their thoughts about how climate change will impact their futures. All that’s needed to participate is…

Measurement is a major selling point for local TV advertisers as the economy starts to (sort of) reopen. Scale, however, has historically been a problem, and there hasn’t been enough data for broadcasters such as TEGNA to properly track user journeys to completion. On Wednesday, Alphonso, TEGNA’s long-time attribution and TV data partner, added TV… Continue reading »

The post TEGNA And Alphonso Court Advertisers With The Promise Of Local TV Measurement appeared first on AdExchanger.

Facebook officially launched its standalone Facebook News tab in June 2020. The tab allows users to view news from local, regional and national outlets in a single place. If you come across a story you don’t want to see in this News tab, our guide will show you how to hide it. Note: These screenshots…

If it wasn’t hard enough getting consumers to subscribe to streaming services, it’s becoming even more difficult to keep them around. Churn rates in the streaming television world are going up, even as overall video consumption has increased, according to research firm Parks Associates. Churn rates for OTT services were at a high of about…

Consumers are expressing an increasing paradox about the impact of media technology — they feel more dependent on it, but it makes their lives more complicated — according to a multinational study
conducted by GlobalWebIndex for Worldwide Partners, a network of more than 70 independent, owner-led agencies. The study also drills into a variety of influences, especially the impact of the
COVID-19 pandemic on the acceleration of new consumer experiences — particularly tele-health, retail, travel and tourism — as well as the need for more human interaction.

2020 marks a pivotal time in history for Black America. While at the mercy of Covid-19, Black people in America are, yet again, reminded of the other pandemic that has spanned over four centuries: racial inequality. The immensity of these traumatic events has left a collective burden on Black communities and has seeped into the…

If the narrative created by most ads was anything to go by, you’d think women from the age of puberty and beyond were put on this Earth to look good, have a few babies and then basically drop off the edge of the planet by the time they hit menopause–only to return in a cameo…

How long the economic impact of Covid-19 will last has chief marketing officers at odds with the rest of their C-Suite. In April, one survey found that 72% of CFOs expected the pandemic to have a significant impact on their businesses; however, CMOs are much more bullish about the economy and how the pandemic will…