The role of marketing and brands today is not the same as it was even six months ago. There are the swings in marketing staffing and budgets, new expectations for how brands should behave and an increasing need for authentic connections. Adweek’s chief community officer Nadine Dietz has been tracking these trends and getting to…
Amazon Acquires Zoox, Paving the Way for Deliveries With Driverless Vehicles
Amazon is set to acquire autonomous vehicle developer Zoox at a value of approximately $1.2 billion, aiding Zoox in its current focus of developing and deploying the “robotaxi,” a self-driving car that will be used for an automated taxi service. Zoox will remain a standalone business, and will continue to be led by CEO Aicha…
The Perfectly Imperfect Gritty Gets a Makeover From Queer Eye’s Fab Five
For Queer Eye’s fifth season, the Fab Five traveled to Philadelphia to work its pure, heartwarming magic on the City of Brotherly Love. To promote the new season, which debuted on Netflix earlier this month, the makeover show’s stars lent their talents to one of Philadelphia’s best-loved residents: Gritty, the unpretentious fluffy orange mascot of…
When You Start to Talk About Your Insecurities They Disappear | Tea With GaryVee
Tea With GaryVee is a Q&A show where Gary answers questions in a much more detailed, slower format. He gets deep! In this episode, Gary answers questions around becoming less cynical, fighting insecurities, figuring out how to start over, and more! For a chance to be on the show, text your question and number to 1-212-931-5731, or if you’re international tweet your question with the hashtag #teawithgaryvee… Enjoy!
Tea with GaryVee 046 – Wednesday 9:00am ET | 7-1-2020
Super excited to join you guys at 9:00 a.m. ET 🙂
Text your question and number to 212-931-5731 to be on the show!
Airlines ‘Doing the Math’ on How to Accommodate More Travelers
As Americans begin to travel again, airlines are adding routes to carry passengers. But a total recovery isn’t yet in sight. Last weekend showed signs of progress, as the Transportation Security Administration logged the busiest weekend since mid-March with more than 1.8 million travelers passing through America’s airports. But that number still represents a steep…
One of Ad Tech’s Biggest Names Is Gone. What Has the Industry Learned?
The big hitters of the early ad-tech era are slowly disappearing, spurring pangs of nostalgia along with insights as the sector continues to encompass more forms of media. For instance, today Rubicon Project joined AppNexus in the graveyard of programmatic greats, after its merger with Telaria, itself an offshoot of the original Tremor Video. The…
Bozoma Saint John Joins Netflix as New CMO
Marketing powerhouse Bozoma Saint John is joining the streaming giant Netflix as chief marketing officer. Saint John, who has developed a sterling reputation in the marketing world for her marketing work in media, entertainment and tech spaces, will start full-time at Netflix in August. She’ll succeed Jackie Lee-Joe, Netflix’s current chief marketing officer, who only…
We Asked These 10 Brands Why They Still Sell Washington Redskins Merchandise
The month of June saw an unprecedented push for racial justice that impacted brand marketing like never before. Land O’Lakes retired its Native American mascot. Uncle Ben and Mrs. Butterworth’s are reviewing their slavery-era branding, while Aunt Jemima is getting a total rebrand. Dreyer’s has pledged to change the name of Eskimo Pie. So it’s…
Campbell’s Late July Snack Brand Debuts First National Campaign
After 17 years of business, snack brand Late July is debuting its first national advertising campaign. Owned by the Campbell Soup Company, Late July, which sells chips, crackers and popcorn, will begin its marketing push on Wednesday–fittingly, the first day of July. The campaign will run across broadcast, digital and streaming platforms, such as Roku,…