The price of the over-the-top television service YouTube TV is going up–again. YouTube TV, one of several virtual multichannel video programming distributors (vMVPDs) on the market, is raising its price today to $64.99 a month for new customers, the company announced today in a blog post. Existing customers will see the change reflected in their…
Free Speech Under Siege as Hong Kong TV Show Comes to End | WSJ
To Boost Ecommerce, Forever 21 Partners With Performance Branding Firm Within
Fashion retailer Forever 21 has announced a partnership with performance branding company Within in an attempt to revamp its ecommerce business. Within, whose client roster also includes Nike, Shake Shack and Hugo Boss, will join the Forever 21 marketing team to assist with content production and media management for social and search platforms. This partnership…
How Coca-Cola Inspired the Van Leeuwen Artisan Ice Cream Brand
Van Leeuwen Artisan Ice Cream launched with $60,000 and a truck in 2008. Reinventing the ice cream truck was the way founder Ben Van Leeuwen expected his eponymous brand to grow. Twelve years later, Van Leeuwen Artisan Ice Cream and its 35 flavors can be found in grocery stores, restaurants, resorts and in its own…
Facebook Is Changing Its Algorithm to Prioritize Original Reporting
Facebook is changing the way news stories are ranked to prioritize original reporting and transparent authorship, the platform said today in a blog post. The change was based upon feedback Facebook received in its user research, which indicated an appetite for more credible and informative news stories. The platform is working with academic experts and…
Three Wishes Cereal Tracked Down the Willy Wonka Cast to Test Its New Cocoa Flavor
Debuting a new product comes with a slew of complications–even when it doesn’t happen in the midst of a pandemic. So to introduce its new cocoa flavor to consumers, organic cereal startup Three Wishes had to get creative. When pondering how to market a flavor that co-founder Ian Wishingrad describes as truly chocolatey–the brand’s fourth…
Booking.com Wins Supreme Court Case to Trademark Its Name
The U.S. Supreme Court has sided with the online travel site Booking.com in a ruling that will allow the brand to trademark its name. Booking.com was originally denied the trademark by the United States Patent and Trademark Office under the argument that “booking” was too broad and general of a term for a trademark. But…
MRC Asked To Audit Facebook Policies, Brand Safety Controls
Promising more transparency, Facebook outlined additional measures designed to protect brands on its platform.
Microsoft Suspends Facebook, Instagram Ads
Fearful of appearing alongside inappropriate content, Microsoft has decided to temporarily suspend all advertising on both platforms.
Big Brands Back Non-Ad-Supported All-News Audio Network For Blacks
Eschewing a traditional ad-supported model, a group of national brands have partnered to launch the Black Information Network (BIN), a new 24/7 national and local audio news service focused on
coverage “with a Black voice and perspective.” The network, which is being backed by radio and digital audio giant iHeartMedia, also is being underwritten by founding partners including Bank of
America, CVS Health, GEICO, Lowe’s, McDonald’s USA, Sony, 23andMe and Verizon.
coverage “with a Black voice and perspective.” The network, which is being backed by radio and digital audio giant iHeartMedia, also is being underwritten by founding partners including Bank of
America, CVS Health, GEICO, Lowe’s, McDonald’s USA, Sony, 23andMe and Verizon.