Data-Labor-Technology

Interest in “Content Personalization” has reached an all-time high among brands, with agencies following suit, according to this week’s analysis of advertiser and ad agency content consumption indexed
by Bombora for MediaPost. Marketers are realizing now is the time to ramp up content production and dissemination. In today’s world, irrelevant content can be very evident, and can tarnish your brand
over time. It’s mission critical that whoever is communicating a message assures the customer that their concerns and feelings are recognized and taken seriously, and that this type of messaging
extends to customer service teams, your website and social channels.

Google said it acted on Monday after being informed of a nonprofit watchdog’s study that found that about a third of voting-related Google search results pushed users to sties that “try to extract
personal information for marketing purposes, install deceptive browser extensions, or bombard people with misleading or useless ads.”

Verizon Media has inked a partnership with a subsidiary of TV manufacturer Vizio to help marketers promoting connected TV to better establish which ad spend drives viewers to streaming services. Dubbed TV Tune-In Attribution, the measurement tool allows media buyers using the Verizon Media demand-side platform to attribute TV show tune-ins to ads served on…

Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household–an audience that buys and spends more. Reach them first and you have a shot at being their first choice when it’s time to shop. And yet, for…

As the coronavirus pandemic accelerates the adoption of digital technology among consumers, retail pharmacy company Walgreens Boots Alliance said it is using Adobe Experience Cloud to create personalized experiences for the 100 million members in its loyalty programs in the U.S. and U.K. Francesco Tinto, global CIO of Walgreens Boots Alliance, noted each of the…

Major digital media players are steeling themselves for the regulation that is almost certainly coming — in the U.S. and elsewhere.

Supply-path optimization (SPO) has become a selling point for agencies looking to bring value and savings to clients in programmatic. An SPO strategy allows buyers to cut out players in the programmatic supply chain that don’t add value, such as resellers or exchanges that sell only duplicative inventory, while simultaneously funneling more spend toward exchanges… Continue reading »

The post Doing SPO? Be Aware Of These Unintended Consequences appeared first on AdExchanger.

Telaria and Rubicon Project, which completed a merger back in April, now have a new corporate name: Magnite. Michael Barrett, former CEO of Rubicon Project, is president/CEO of Magnite.

Sports TV generated just $52.8 million dollars — comprising 8% of all national TV ad dollars, compared to 17% in May 2019. All cable TV networks were 24% lower to $446.6 million in national TV ad
revenues, while broadcast TV networks were down 23.9% to $234.9 million. National TV news ad revenue grew nearly 10% to $103.9 million — which accounted for 15% of all national TV revenue, up from
11% in May 2019. Taking sports out of the picture presents a slightly better result, with national TV ad revenues down 15%.

The current ‘TV Blog’ under its present author reached a milestone on Monday: No. 1,500.