Data-Labor-Technology

A new local ad forecast will show a dramatic 13.1% slowdown for this year — with growth potential weak to slightly down in the coming years.

Reddit explicitly banned hate speech today, the culmination of a yearslong debate over the limits of acceptable speech on the self-proclaimed “front page of the internet.” The change came as Reddit issued a new set of sitewide rules, to which each individual community–or subreddit–on the platform must abide. The first new rule expands on the…

During a weekend full of virtual Pride celebrations from brands and nonprofits, Hulu created a digital experience where fans could navigate an animated festival. The streaming service held its first virtual PrideFest on June 28, offering DJ sets, concerts and conversations from LGBTQ+ and ally entertainers and athletes. The daylong event, accessible on a custom…

The government of India said today that it will ban 59 mobile apps with ties to China, including TikTok, amid escalating military tensions between the two Asian superpowers along their shared border. The apps “pose a threat to [the] sovereignty and integrity of India,” India’s Ministry of Electronics and IT said in a news release,…

The U.S. ad market had another steep decline in May, falling 31% from the same month a year ago, according to the latest data from the U.S. Ad Market Tracker. May follows a 35% decline in April, and
an 11% decline in March, indicating that demand for advertising may not yet have hit bottom. The tracker, a collaboration of MediaPost and Standard Media Index, is based on the change in a composite
index value of all the media-buying data processed and modeled by SMI from the major agency holding companies.

Most Americans don’t trust Covid-19 information from President Donald Trump and his administration, according to a new survey from the Pew Research Center. Of the over 9,500 people surveyed, 29% said the White House gets facts right “some of the time” and 36% said it got them right “hardly ever.” But nearly 67% of Americans…

When the Covid-19 pandemic arrived in the U.S. in March, retail and restaurant chains quickly went into survival mode. Physical storefronts were largely shuttered for nonessential services, which meant many consumer-facing companies would burn through piles of cash on rent and mortgages to stay afloat as revenues and profits took a hit. With that, marketers…

Global streaming media intelligence company Conviva released its third annual Instagram Stories Benchmark Report, which analyzed “publishing and user engagement trends” on the Instagram Stories platform across four different verticals: sports, media, entertainment and brands. Conviva analyzed more than 920 “top” Instagram profiles and 28,700 individual Stories posted in Q1 of 2020. It then compared…

Connected TV was the star of this year’s NewFronts presentations, but that doesn’t mean it’s easy to buy. “That’s the biggest challenge of this space,” said Danielle Krauter, vp media strategy at Goodway Group. “We’ve passed the point of ‘Should I buy it?’ Now we’re into ‘How do I buy it?'” Marketers can generally find…

Cooler Screens developed an in-store digital merchandising and media platform – cooler doors outfitted with IoT-enabled digital screens – that can display retail ads.