Data-Labor-Technology

The U.S. ad market had another steep decline in May, falling 31% from the same month a year ago, according to the latest data from the U.S. Ad Market Tracker. May follows a 35% decline in April, and
an 11% decline in March, indicating that demand for advertising may not yet have hit bottom. The tracker, a collaboration of MediaPost and Standard Media Index, is based on the change in a composite
index value of all the media-buying data processed and modeled by SMI from the major agency holding companies.

Most Americans don’t trust Covid-19 information from President Donald Trump and his administration, according to a new survey from the Pew Research Center. Of the over 9,500 people surveyed, 29% said the White House gets facts right “some of the time” and 36% said it got them right “hardly ever.” But nearly 67% of Americans…

When the Covid-19 pandemic arrived in the U.S. in March, retail and restaurant chains quickly went into survival mode. Physical storefronts were largely shuttered for nonessential services, which meant many consumer-facing companies would burn through piles of cash on rent and mortgages to stay afloat as revenues and profits took a hit. With that, marketers…

Global streaming media intelligence company Conviva released its third annual Instagram Stories Benchmark Report, which analyzed “publishing and user engagement trends” on the Instagram Stories platform across four different verticals: sports, media, entertainment and brands. Conviva analyzed more than 920 “top” Instagram profiles and 28,700 individual Stories posted in Q1 of 2020. It then compared…

Connected TV was the star of this year’s NewFronts presentations, but that doesn’t mean it’s easy to buy. “That’s the biggest challenge of this space,” said Danielle Krauter, vp media strategy at Goodway Group. “We’ve passed the point of ‘Should I buy it?’ Now we’re into ‘How do I buy it?'” Marketers can generally find…

Cooler Screens developed an in-store digital merchandising and media platform – cooler doors outfitted with IoT-enabled digital screens – that can display retail ads.

Through the pandemic, we’ve seen companies shutter stores or go bankrupt. But with the boom in ecommerce during the Covid-19-mandated quarantines, and shoppers returning as restrictions begin to lift, how will Amazon’s first-ever Big Style Sale do? On this episode of Yeah, That’s Probably an Ad, co-hosts David Griner and Ko Im check in on…

Last week, White Castle issued an animated little announcement–the results of a survey it had conducted about chicken. Specifically, it was about its Chicken Rings (12 for $2.99), an item variously described by respondents as “fanfreakingtastic” and “pluckin’ awesome.” Not exactly a bombshell piece of news. Nor was it especially jaw-dropping that the lead finding–“More…

Rishad Tobaccowala once famously described the ad industry as cockroaches. He meant it as a compliment, but today I’d like to compare it to gnats, in a not-so-flattering way.

Most notably, the social giant will soon begin labeling posts from influential figures that violate its standard content policies.