Data-Labor-Technology

Most notably, the social giant will soon begin labeling posts from influential figures that violate its standard content policies.

“Consumers, businesses, and the public health would benefit from a reasonable forbearance of enforcement during this pandemic,” the Association of National Advertisers says in a letter sent this week
to Governor Gavin Newsom.

In 2014, after business slippage, Ryanair CEO said it was “going to stop publicly pissing off people,” which led to a turnaround.

As videogame companies increasingly shift to the cloud, data centers have taken on outsized importance.

Here are strategies that can help marketers or agencies avoid the pitfalls of lack of segment accuracy and lack of purchase forecasting science.

Comcast’s FreeWheel is the only supply-side platform to score an “A” grade for its handling of inventory on the Big 3 CTV ad platforms, according to a unique new analysis released today by
programmatic ad fraud and compliance tracker Pixalate. The new method uses an index derived from assessing quality factors including reach, share, percentage of invalid traffic, ad-serving
transparency and channel integrity.

Cadillac was teed up for an exciting 2020. The company has a fleet of new vehicles, including a new Sedan line and a new Escalade, which debuted in February as part of a campaign with the Oscars. A few weeks later and, well, you know the story. But Cadillac isn’t doom and gloom about its… Continue reading »

The post Cadillac CMO Melissa Grady On Marketing Lessons Learned In Quarantine appeared first on AdExchanger.

Starbucks — which an estimated $94.9 million on Facebook in the U.S. alone in 2019 — and Diageo ($22.9 million) — are, like Coca-Cola, pausing all ad spend on all social media, globally, for
indeterminate periods of time, saying they’ll continue to “discuss” how to stem hate speech with the platforms.

Question for the ad biz: Does environment or adjacency really have a bearing on the effectiveness of advertising?