Bubba Wallace and the ‘Noose’ That Wasn’t
Road Trip: Pinners Hit the Gas on Car-Related Pinterest Searches
As the stay-at-home orders related to Covid-19 begin to lift, road trips have become the rage, with people still reluctant to travel by airplane for numerous reasons. Pinterest cited data from the Arrivalist Daily Travel Index showing that car journeys during Memorial Day Weekend saw volume up more than 70% compared with normal summer volume…
News From The NewFronts: Gaming Companies Woo Brands, YouTube’s Pitch To TV Buyers
Gaming And Esports Make Their Pitch For Brand Bucks The gaming stats that get slung around are always eye-popping. And those cited Friday during the final day of this year’s NewFronts – a content block dedicated to esports and gaming – were no exception. In April, for example, time spent with games soared 75% year over year.… Continue reading »
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Adweek Pride Stars on the Changing Face of LGBTQ Inclusion
This week, Adweek introduced its first-ever award honoring LGBTQ leaders in marketing, brands, media and culture: Adweek Pride Stars. The 15 people chosen for the inaugural Pride Stars honors have different roles in the industry, but each has worked to push forward LGBTQ inclusion, visibility and equality both by being out in the workplace and…
Two-Thirds of Business Executives Say Covid-19 Hasn’t Slowed AI Projects
While the Covid-19 pandemic and recession has prompted many businesses to put non-essential projects on hold, close to 70% of executives surveyed in a recent report say the situation hasn’t had an effect on artificial intelligence efforts at their companies. The stat comes from a survey of 347 business leaders across a variety of industries…
Amazon Shakes Up the Race for Self-Driving—and Ride-Hailing
The ecommerce giant is buying Zoox, which is designing autonomous robotaxis. Beware Uber and Lyft.
How Should Marketers Approach Gaming?
Gaming is surging as people stay at home during the pandemic, but marketers face distinct challenges of activating in an environment that’s unlike traditional media. The IAB concluded its weeklong virtual NewFronts presentation today with a series of discussions on the rise of gaming and esports, and how marketers are approaching the space. “Whether it’s…
Upon Further Review, Facebook Will Label Politicians’ Posts That Violate Its Rules
Facebook CEO Mark Zuckerberg is taking a page out of the Twitter handbook, revealing during a Facebook Live video Friday afternoon that the social network will begin labeling content from elected officials that it deems newsworthy, but that would otherwise violate its policies. Zuckerberg explained in a separate post that this occurs “a handful of…
IPG Mediabrands Lay Out 10 Media Responsibility Principles
IPG Mediabrands is moving beyond brand safety with a series of guidelines around media responsibility. Daryl Lee, global CEO of IPG Mediabrands, introduced the company’s 10 Media Responsibility Principles in an internal memo. “It is not enough for brand safety to be about protecting the brand–there must also be a commitment to protect the communities…