Facebook CEO Mark Zuckerberg is taking a page out of the Twitter handbook, revealing during a Facebook Live video Friday afternoon that the social network will begin labeling content from elected officials that it deems newsworthy, but that would otherwise violate its policies. Zuckerberg explained in a separate post that this occurs “a handful of…
IPG Mediabrands Lay Out 10 Media Responsibility Principles
IPG Mediabrands is moving beyond brand safety with a series of guidelines around media responsibility. Daryl Lee, global CEO of IPG Mediabrands, introduced the company’s 10 Media Responsibility Principles in an internal memo. “It is not enough for brand safety to be about protecting the brand–there must also be a commitment to protect the communities…
MDC-Stagwell Merger Could Be A Canary In The Coalmine For Agency Consolidation
The holding company MDC Partners was already struggling before COVID-19 decimated the US economy. But a proposed merger by Stagwell Group, first reported by AdAge late Thursday, demonstrates how the pandemic likely accelerated the end of MDC’s run as an independent public company. MDC Partners and Stagwell Group did not respond to requests for… Continue reading »
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Facebook Tightens Its Policies On Hate Speech In Ads As More Brands Join The Boycott
More big names are joining the Facebook ad boycott, including Unilever, Verizon and Honda, and Mark Zuckerberg is doing damage control. On Friday, Zuck went live on his Facebook page to outline how Facebook is preparing for the 2020 presidential election, cracking down on voter suppression and trying to regulate hate speech on its platform.… Continue reading »
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Here Are All the Major Brands Not Advertising on Facebook
Advertisers are putting money where their missions are. In the past few days, a handful of brands–beginning with The North Face last week–are withdrawing their media dollars from Facebook, in a boycott over the platform’s policies on removing hurtful posts and misinformation. The “Stop Hate for Profit” campaign was created by the Anti-Defamation League, Color…
After Weeks of Silence, Wendy’s Returns to Twitter
After promising to “amplify Black voices” on Twitter earlier this month, Wendy’s suddenly went quiet on the social platform for nearly three weeks–then returned on Thursday, June 25, with a slew of commitments and a recurring line: “We have never donated to a presidential candidate.” The fast-food chain is known for its witty Twitter presence…
Nascar and Farming Are a Perfect Match in Nutrien Ag’s Docuseries
What does farming have to do with Nascar racing? More than might appear at first glance. Nutrien Ag Solutions, the retail division of Nutrien that sells fertilizer and seed to farmers, is taking a different approach to its marketing by introducing a docuseries featuring professional Nascar driver Ross Chastain called Two-Track Mind. The series aims…
An Image Depixelator That Whitewashes People of Color Has Opened Rifts in the AI Community
The experimental tool seemed innocuous enough at first glance: Plug in a pixelated image of a face and it would generate a higher-resolution mock-up using machine learning. But it wasn’t long after an independent programmer posted it to Twitter last week that other researchers started to notice a glaring flaw. When prompted with Barack Obama’s…
Consumers Are Learning That Cooking Isn’t That Hard, Says McCormick
More cooking and baking happening at home during the pandemic has been a windfall for CPG manufacturers such as McCormick & Co. And the seasonings company has good reason to believe these trends will continue. “One of the things that we truly believe is that cooking is a skill,” said Jill Pratt, McCormick’s chief marketing…
3BlackDot Announces 2 New Shows at NewFronts Debut
Gaming took center stage at the 2020 Digital Content NewFronts today. 3BlackDot, an entertainment studio that builds content around influencers in the gaming space, gave its first NewFronts presentation, boasting to advertisers about its far reach and various functions. The entertainment studio claims to do a little bit of everything: producing feature films like the…