YouTube 12-Month Ad Spend Soars 20%, Could Go Higher

YouTube had a leading 21% share of streaming minutes in 2024. Compared to just FAST platforms, YouTube is far ahead in streaming minutes, followed by Tubi with a 4% share and Roku with 3%.

PepsiCo Names Mark Kirkham CMO of Beverages as Greg Lyons Departs

PepsiCo has tapped veteran marketer Mark Kirkham to lead its beverages business amid a broader push into zero sugar and brand reinvention.