The FTC referred Snap to the Department of Justice over allegations that the My AI chatbot posed a risk to young people.
Fake Google Ads Identified In The Wild
Malwarebytes Senior Director of Research Jerome Segura identified hackers that steal advertiser accounts by impersonating Google Ads and redirecting victims to fake login pages.
NFL and Bleacher Report Team Up for Content Rights and Super Bowl Coverage
The NFL is adding Bleacher Report to its team this offseason with a multiyear deal that hopes to turn the Warner Bros. Discovery digital platform’s audience and content, as well as the league’s highlights and sponsors, into a dynasty. The partnership, which began on NFL Wild Card weekend, gives Bleacher Report and House of Highlights…
Obit: Pioneering Digital/CRM Exec David Baker, Dead At 58
“David, throughout his life, was always the smartest person in the room,” friend and former colleague Ryan Phelan posted in a tribute, adding, “Not in a boastful or arrogant way, but you always wanted
to hear what he thought. In the mar-tech space, he was able to move beyond what today was and see farther down the road.”
to hear what he thought. In the mar-tech space, he was able to move beyond what today was and see farther down the road.”
Here’s How to Watch Donald Trump’s Inauguration
President-elect Donald Trump is set to begin his second term in the Oval Office on Monday, Jan. 20. The Inauguration Day ritual will attract considerable attention as Trump returns to office with a tighter grasp on the various branches of power. In addition to Republican control of the House and Senate, he also has a…
Social Platforms Prepare For US TikTok Ban
While advertisers that depend on TikTok’s algorithm and its audience will lose a key targeting platform, other platforms are preparing for TikTok’s absence in the market. Several social-media
platforms have been gaining popularity in the recent weeks leading up to a potential TikTok ban, including several newer alternatives.
platforms have been gaining popularity in the recent weeks leading up to a potential TikTok ban, including several newer alternatives.
New York’s Severance Pop-Up Is a Genius Tie-In to Season 2’s Plot
When Apple TV+ dropped a glass-walled cubicle into New York’s Grand Central Terminal on Jan. 14, it seemed like a standard promotional stunt, in this case for Season 2 of its hit sci-fi workplace drama Severance. Then three of the show’s stars appeared–in character. Instead of posing for selfies or signing autographs, they strolled into…
Donald Trump Wanted to Ban TikTok: Now Will He Be the One to Save It?
President-elect Donald Trump, who takes office the day after the law banning TikTok in the U.S. goes into effect, is reportedly mulling an executive order that would stay the ban by 60 days or 90 days to allow time for negotiating a sale of the application by Chinese parent company ByteDance, or some other alternative….
Dotdash Meredith Lays Off 143 Staff, Citing a Shifting Media Landscape
The digital media company Dotdash Meredith, which is home to dozens of editorial brands including People, Southern Living, and Food & Wine, laid off 143 staff in a round of cuts on Thursday morning, according to a person familiar with the matter. The company confirmed the layoffs to ADWEEK. The cuts affect staff across multiple…
Rokt Closes $335 Million Secondary Transaction and Merges With mParticle
Rokt is merging with customer data platform mParticle through a $300 million investment. The deal will allow mParticle clients to easily advertise through Rokt, which runs ads on the purchase confirmation page of ecommerce websites like Macy’s and Just Eat. MParticle runs a customer data platform that brands use to manage their data. This technology…