Instagram Invites Creators To Get Paid Via Written Brand Endorsements

With 40% of people using creator recommendations on Instagram when shopping, according to Meta, the platform is expanding its Partnership Ads feature with “Testimonials,” which enable creators to
monetize via brief written endorsements shared as comments on a brand’s social-media posts and ads.

What We Saw During NBA All-Star Activations, Stunts, and Parties

Basketball culture isn’t built around the rules of a skills competition or the format of an all-star game, and the fans that flooded San Francisco for NBA All-Star Weekend illustrated that difference. Amid the blocks between Union Square and the Moscone Center, along the path from Chase Center to Pier 48, and on the BART…

Measurement, Audience-Sharing Tools Resurface After Realizing AI Is Key

Adobe, LinkedIn and others have been working to advance measurement and audience-sharing capabilities for years. Now with AI, they are finding easier ways, focusing on data collaboration and support
across companies without revealing any customer data.

Kevin Hart Edits Instagram Captions to Better Disclose Sponsored Posts

Comedian and actor Kevin Hart has been forced to modify a number of social media posts to more conspicuously disclose his brand partnerships. The star took to social media to include more explicit language in sponsored posts for JPMorgan Chase and athletic apparel brand Fabletics, in which Hart owns equity. Hart frequently promotes both brands…

Broadcast and Cable News Outlets Added to Letters in Support of the Associated Press

Donald Trump’s administration has given the Associated Press the cold shoulder treatment in recent weeks. Reporters from the news organization have been barred from attending White House events and boarding Air Force 1 due to the AP refusing to recognize the administration’s depiction of the body of water bordering the southern states as the “Gulf…

The National Institute of Standards and Technology Braces for Mass Firings

Approximately 500 NIST staffers, including at least three lab directors, are expected to lose their jobs at the standards agency as part of the ongoing DOGE purge, sources tell WIRED.

Jake From State Farm Drops Into the Shadowy World of Severance

Jake from State Farm is looking for the exit, but the popular pitchman has unwittingly landed in the sterile bowels of Lumon Industries. Can he escape and, if he does, will he still be the same affable good neighbor he was before? Fortunately for Jake, he’s not actually stuck in the shadowy corporate hellscape of…

Report: TikTok Begins Laying Off Members of Trust and Safety Team

TikTok CEO Shou Zi Chew said in testimony before Congress last January that the company would spend more than $2 billion on trust and safety efforts, but layoffs in those areas that reportedly began Thursday suggest a reversal of that strategy. Reuters reported that TikTok head of operations and trust and safety Adam Presser sent…

Pat O’Toole Leaves Burger King To Join Unleashed Brands As CMO

Burger King chief marketer (CMO) Pat O’Toole has left the QSR and joined Unleashed Brands as its new chief marketing officer, the company revealed on Thursday. At Unleashed Brands, O’Toole will oversee the marketing efforts of more than 1,300 franchises with a mission to help kids learn, play, and grow. The youth-enrichment company, which was…

Triller Highlights Plans For Sports Viewing, Brand Engagement At Opening Bell Ceremony

Social-media platform Triller’s leadership team highlighted the company’s vision for the future of the app after ringing the opening bell in Times Square on Tuesday.