Data-Labor-Technology

At upfront, Fox ad boss sells a Super Bowl-like event to every crowd with big, elusive audiences.

The Briefing finished under the million-viewer mark.

Silicon Valley’s coveted work visas are under heavy scrutiny from the Trump administration, and immigration lawyers say requests for documentation are increasing.

This State of the Industry Report, produced in partnership with Piano, explores how publishers engage with social media, specifically paid social media, what strategies they use, the challenges they encounter and how they plan to overcome them.

As social platforms become more fragmented and organic reach continues to decline, publishers and media companies are leaning more heavily on paid social to meet specific business objectives. But without clear, effective strategies in place, paid campaigns risk falling short — leading to missed goals, budget overruns and underwhelming performance. Determining the most efficient and impactful ways to deploy paid social is ever-critical.

To successfully manage paid social campaigns that deliver impact while separating publishers and media companies from competitors and providing value to consumers, teams need a strategic approach that combines leveraging data, testing and thoughtful campaign design.

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Microsoft plans to shutter its demand-side platform, with the ad division informing clients the ad-tech unit no longer aligns with its AI priorities. Microsoft hinted at this in March. The goal was
to help businesses enter a new era, “where websites can talk and ads become highly personalized and naturally integrated into conversational experiences.”

Classes will be held on site at participating marketers’ corporate offices and Instructors are being recruited from the leadership of dozens of Dawn agencies.

Ad verification firm DoubleVerify is suing Adalytics, alleging that the research and analytics firm defamed the adtech company in its recent report about fraudulent traffic in digital advertising. 

The bank has increased its offers by 31% year-over-year.

ADWEEK’s Social Media Week has come to a close, but the social and influencer marketing conversation is here to stay. Brands big and small convened at the event in New […]