Data-Labor-Technology

The digital media company Dotdash Meredith, which is home to dozens of editorial brands including People, Southern Living, and Food & Wine, laid off 143 staff in a round of cuts on Thursday morning, according to a person familiar with the matter. The company confirmed the layoffs to ADWEEK. The cuts affect staff across multiple…

Rokt is merging with customer data platform mParticle through a $300 million investment. The deal will allow mParticle clients to easily advertise through Rokt, which runs ads on the purchase confirmation page of ecommerce websites like Macy’s and Just Eat. MParticle runs a customer data platform that brands use to manage their data. This technology…

If TikTok is banned by the federal government, it plans to end all U.S. operations Sunday, effectively shutting out over 170 million American users as well as those from other regions, according to
new reports.

As a U.S. ban looms, creators are actively looking for TikTok alternatives that can help them build an audience and surface their content. YouTube’s Shorts and Instagram’s Reels are the two biggest formats attracting creators. But smaller apps want in, too. Ten-year-old Triller is one such app. The video app gained traction during the first…

New president, new team: NBC News has unveiled the political team that will cover the next four years of Donald Trump’s second administration. Peter Alexander will continue to serve as chief White House correspondent, while Garrett Haake joins as senior White House correspondent, and Yamiche Alcindor and Vaughn Hillyard depart the campaign trail to become…

As the possible execution date for TikTok nears, speculation is rife not only about what will happen to the app with 150 million American users but what might happen if the axe falls as early as Sunday. For some TikTokers–hugely popular influencers especially–the end of the app might feel like Armageddon, simply because similar video-sharing…

Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning has surged, with eight in 10 buyers saying they already use or have
explored the technology for media planning and/or activation.

Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning has surged, with eight in 10 buyers saying they already use or have
explored the technology for media planning and/or activation.

Website building and hosting platform Squarespace is gearing up for Big Game appearance No. 11 with its release of the trailer for “A Tale as Old as Websites.” The company plans to run a 30-second ad between the first and second quarters of Super Bowl 59. It has been developed by its in-house creative team….