Revolving Door Round-Up: Adrienne Roark Moves From CBS News to Tegna

CBS News departure: Broadcast news executive Adrienne Roark has left CBS News for the local TV station group Tegna Inc., where she will be their chief content officer. At CBS News, Roark was president of editorial and newsgathering, a role she held since August 2024. She also managed CBS-owned stations in New York and Boston,…

Chili’s Lifetime Movie Is Just the Start of Brands Serving Up TV Content

What if you could celebrate National Margarita Day by watching a romcom starring Maria Menounos and Taye Diggs? And what if that romcom took place in a Chili’s? That’s exactly what Chili’s Grill & Bar is serving ahead of the national margarita holiday, which is Feb. 22. The restaurant chain partnered with A+E Networks and…

Crossmedia’s Asghar Takes New Global CEO Role

He co-founded the agency 25 years ago and has served as U.S. CEO. He retains majority control of the agency, which is the largest minority-owned independent agency in the U.S.

TikTok Adds Commerce, Livestream Shopping To More Regions

Along with its recent plans to launch in Mexico, TikTok will expand operations to Italy, Germany and France, with longer-term plans to also launch in Japan and Brazil later this year, according to the
South China Morning Post.

WPIX Sued by Former Employee for Gender and Racial Discrimination

Former WPIX entertainment anchor and reporter Ojinika Obiekwe is suing the Nexstar owned station for gender and racial discrimination Obiekwe started working at the New York station as an intern in 2001. She went from being an assignment editor to producer and reporter and was named an anchor and lifestyle reporter. Her station bio is…

Walmart’s Ad Business Is a Bright Spot Amid an Expected Slowdown in Sales

The numbers $4.4 billion — Global ad revenue from 2024, up 27% year-over-year. Global advertising revenue increased 29% year-over-year during the fourth quarter specifically. $180.6 billion — Revenue during the fourth quarter, up 4.1% year-over-year. $681 billion — Revenue for 2024, up 5.1% year-over-year. 16% — Year-over-year growth in global ecommerce sales. The water cooler…

EXCLUSIVE: Inside Omnicom and IPG’s Secret Meeting to Sell Clients on the Takeover

Omnicom and IPG on Wednesday hosted a meeting in New York City with agency search consultants — who help brands find agency partners — to answer their clients’ most pressing questions about the impending takeover, ADWEEK has learned. Both an Omnicom and IPG spokesperson confirmed that the meeting took place but declined to provide further…