The raise was awarded for meeting financial targets but Wren also transformed the company with the Flywheel Digital deal and pending IPG acquisition.
Week of March 24 Cable News Ratings: MSNBC and CNN Record Primetime Viewership Gains
Fox News was still the most-watched cable news network but suffered week-to-week gains during both dayparts.
Formula E Fortunes Ramp Up With New Media and Sponsor Deals
Formula E’s fortunes make the turn with media and sponsor deals as the electric circuit rolls into Miami with creators including Brooklyn Beckham, an AI-driven Google Cloud deal, and a 35% spike in viewers.
Q4 ‘Open’ Programmatic Up 10% To $7.6B – 34% Of CTV Ad Spend
Roughly 90% of all CTV advertising is sold programmatically. All global CTV advertising has been estimated at $35.2 billion in 2024, growing to $46.3 billion by 2026.
As Economic Challenges Persist, Your Brand Can Still Innovate
Limiting your competitive analysis limits your understanding of potential threats—a mistake you can’t afford to make.
Stagwell Creates Chief AI Officer Role, Taps Microsoft’s Kahan To Man It
Kahan brings nearly four decades of experience in data and artificial intelligence, spanning product development, marketing, and sales, as well as advisor to CEOs and senior executives from his days
at Microsoft (where he worked with Penn) and IBM.
at Microsoft (where he worked with Penn) and IBM.
How to Build a Minecraft Movie Marketing Campaign
Minecraft is the latest property to ride the wave of video game adaptations.
Three Offices Unite to Form West BBDO
BBDO has merged its Los Angeles, San Francisco, and Dallas, TX offices under the name West BBDO.
High Stakes Are Laid On Thick In New Netflix Hospital Drama
In the new Netflix medical drama “Pulse,” a busy urban emergency room on a normal night will simply not suffice.
Creating Brand Impact That Lasts Beyond the Moment
This post was created in partnership with Cirque du Soleil Key takeaways Brands are no longer content with one-off activations or fleeting impressions. They want partnerships that spark deeper connections, […]