The first step, it said, was to solicit comments from “interested parties,” with comments due by May 21.
Madwell Cofounder Chris Sojka Drops Diss Track Targeting Ex-Partner’s New Venture
Chris Sojka has dropped a psychedelic diss track targeting his former business partner David Eisenman, who on Tuesday announced the launch of his new ad agency Cosmic Charlie.
NBCU Ad Chief Talks Michael Jordan, Versant, and Being Roasted by Jimmy Kimmel
NBCU’s Mark Marshall says that being in the rafters of Radio City Music Hall for the upfront wasn’t his pitch.
Addressable TV Ad Industry Pitch Goes ‘Elemental’
As part of its upfront pitch in NYC this morning, trade group “Go Addressable” unveiled a scientific-sounding “Addressable Table of Elements” organizing the major addressable TV advertising and data
suppliers.
suppliers.
Streamer ESPN: Does Disney Know Its Future Subscribers?
ESPN is betting the house, so to speak, that its hefty price tag will push cord-cutters who abandoned legacy pay TV systems to at least sample the new streaming service.
Netflix Upfront Message: We Program For Everybody, Everywhere
Netflix’s new content announcements Wednesday hammered home the streamer’s mission to cast as wide a net as possible.
‘Tariffs Will Result in Higher Prices:’ Walmart to Increase Prices, CEO Says During Earnings
The retailer’s global ad business grew by 50%.
California Central Valley Telemundo Stations to Launch Investigative Unit
The new investigative unit from Telemundo 33 Sacramento and Telemundo 51 Fresno will be led by News Anchor, Multimedia Journalist and Investigative Reporter Carolina Prato
The Wall Street Journal Adds 2 More Paid Membership Programs, Driving Reader Revenue
The publisher is expanding its investment in its membership councils, whose annual dues are a hefty source of reader revenue.
Blocked From Selling Off-Brand Ozempic, Telehealth Startups Embrace a Less Effective Drug
As the FDA halts the sale of Ozempic and Zepbound copycats, online clinics have begun offering liraglutide, an older GLP-1 medication injected daily instead of weekly.