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How publishers drive meaningful performance with vendor partnerships
Nick Rees, associate director of customer success, publishers, Wunderkind
In the modern digital advertising landscape, publishers are inundated with tools, vendors and evolving industry standards that claim to improve performance. However, many struggle to translate these solutions into meaningful business outcomes.
The key to navigating this complexity isn’t adopting the latest technology — it’s forging deeper partnerships that drive real performance. To do this effectively, publishers must first understand their own business goals at a fundamental level so they can brief vendors in a way that enables them to drive real results. When vendors are given a clear picture of a publisher’s goals and the nuances of its audience, they can deliver outcomes that go beyond one-off wins to sustained success.
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Andre ‘Typical Gamer’ Rebelo hits 1 million followers on Fortnite Creative
As of today, the first creator-owned account has reached a following of over one million on Fortnite Creative. The milestone could spur more marketers’ interest in working with Fortnite creators and seeing Epic Games’ popular battle royale video game as a platform for both creators and the brands looking to reach their audiences.
The Fortnite creator celebrating the million-follower milestone is Andre Rebelo, who is better known to his fans as Typical Gamer and has more than 15.7 million subscribers on YouTube. Via Fortnite Creative —a game mode that allows creators to build and share their own custom-designed worlds and mini-games — Rebelo has built a following of Fortnite players who use custom maps designed and published by his Fortnite Creative studio, JOGO.
Although the plurality of brands’ marketing spend inside virtual world platforms still takes place inside Roblox — 47 percent, according to data platform GEEIQ’s 2025 report on the state of brands in virtual worlds — Fortnite Creative is nipping at Roblox’s heels, and currently accounts for 33 percent of brands’ total marketing spend inside metaverse platforms. Between January 2024 and January 2025, brands’ spending in Fortnite increased by 99 percent, per the report.
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